Impact of discount strategies on the purchase decisions of the accountancy, business, and management students
Understand the Problem
The question is asking about how different discount strategies influence the buying choices of students in the fields of accountancy, business, and management. It seeks to explore the relationship between pricing tactics and consumer behavior within this specific demographic.
Answer
Discounts lead to impulsive buying and higher purchase intent among ABM students.
The impact of discount strategies on the purchase decisions of Accountancy, Business, and Management (ABM) students is significant. Discounts positively correlate with impulsive buying behavior and increase purchase intention due to perceived price attractiveness. They often lead to a higher likelihood of purchasing products.
Answer for screen readers
The impact of discount strategies on the purchase decisions of Accountancy, Business, and Management (ABM) students is significant. Discounts positively correlate with impulsive buying behavior and increase purchase intention due to perceived price attractiveness. They often lead to a higher likelihood of purchasing products.
More Information
Discount strategies often trigger impulsive buying due to an enhanced perception of value and attractiveness in price, particularly among students who may be more sensitive to price changes. This can effectively boost short-term sales and consumer engagement.
Tips
A common mistake is to overlook the psychological impact of discounts and their ability to change perceptions of affordability and value, leading to increased impulsive buying.
Sources
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