Given UrbanFit’s goal to increase brand visibility and sales, which marketing channels should be prioritized in their multichannel strategy?
Understand the Problem
The question describes UrbanFit Apparel, a mid-sized activewear brand aiming to expand its market reach through a multichannel marketing strategy beyond its traditional physical store. It asks which marketing channels (social media, email marketing, revamped website, online influencer partnerships) should be prioritized to increase brand visibility and sales, considering the company's mid-size status.
Answer
UrbanFit should prioritize social media, paid advertising, and video marketing to increase brand visibility and sales.
To increase brand visibility and sales, UrbanFit should prioritize marketing channels that align with their target audience and goals. Effective channels include social media platforms, paid advertising (programmatic display ads, social media ads, and influencer partnerships), and emerging channels like video marketing.
Answer for screen readers
To increase brand visibility and sales, UrbanFit should prioritize marketing channels that align with their target audience and goals. Effective channels include social media platforms, paid advertising (programmatic display ads, social media ads, and influencer partnerships), and emerging channels like video marketing.
More Information
A multi-channel marketing strategy integrates various distribution and promotional channels to attract customers. Consistent messaging and branding are crucial across all channels for a successful strategy.
Tips
A common mistake is not aligning marketing channels with the target audience and goals, leading to ineffective campaigns.
Sources
- Building a High-Performing Multi-Channel Marketing Strategy - improvado.io
- Multi-Channel Mastery: Enhancing Brand Visibility and Engagement - phase3mc.com
- These Are the New Channels Set to Disrupt Marketing This Year - madisonlogic.com
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