Gabe, a salesperson for Headphones Inc., tells Tayisha, a potential customer, that Headphones' products 'last a lifetime.' What is this?
Understand the Problem
The question is asking which term describes the statement made by Gabe about the longevity of the headphones. It presents four options related to warranties and marketing terms, aiming to identify the correct classification for the statement that the products 'last a lifetime.'
Answer
Puffery.
The statement 'last a lifetime' is considered puffery.
Answer for screen readers
The statement 'last a lifetime' is considered puffery.
More Information
Puffery refers to exaggerated or boastful statements that are subjective and not meant to be taken literally. It's often used in advertising.
Tips
Common mistake: confusing puffery with a warranty. Puffery is not legally binding like warranties are.
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