Definition of modern marketing
Understand the Problem
The question is asking for a definition of 'modern marketing,' which typically involves understanding how contemporary strategies and technologies impact the promotion and selling of products and services. This includes digital marketing, social media strategies, data analytics, and consumer engagement techniques that are prevalent today.
Answer
Modern marketing blends creativity, research, strategy, technology, and analysis.
Modern marketing blends creative thinking, research, strategy, technology, and analysis to achieve organizational goals.
Answer for screen readers
Modern marketing blends creative thinking, research, strategy, technology, and analysis to achieve organizational goals.
More Information
Modern marketing is about harnessing business capabilities to enhance customer experiences and drive growth. It contrasts with traditional marketing by focusing more on the needs and experiences of customers.
Tips
A common mistake is confusing traditional and modern marketing. Modern marketing is more customer-oriented than traditional approaches.
Sources
- What is Modern Marketing? - Olive & Company - oliveandcompany.com
- Modern marketing: What it is, what it isn't, and how to do it | McKinsey - mckinsey.com
