Define mass customization.
Understand the Problem
The question is asking for a definition of mass customization, which involves tailoring products to meet individual customer needs while still achieving high efficiency in production. This concept combines elements of mass production with personalization.
Answer
Mass customization is a business process that produces customized goods and services to meet individual customer needs with efficiencies of mass production.
Mass customization refers to a business process of producing customized goods and services that meet individual customer's needs by combining the efficiencies of mass production with the ability to personalize products at low unit costs.
Answer for screen readers
Mass customization refers to a business process of producing customized goods and services that meet individual customer's needs by combining the efficiencies of mass production with the ability to personalize products at low unit costs.
More Information
Mass customization is advantageous as it allows companies to offer personalized products without significantly increasing costs, combining the benefits of mass production and customization.
Sources
- Mass Customization: Definition, 4 Main Types, Benefits, and Examples - investopedia.com
- Mass Customization - Definition, Types, Examples, How it Works? - wallstreetmojo.com
- Mass Customization - Wikipedia - en.wikipedia.org
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