Define downward communication.

Understand the Problem

The question is asking for the definition of downward communication, which typically refers to the flow of information from higher levels of an organization to lower levels. This definition will help the user understand the concept in the context of organizational communication.

Answer

Downward communication is the flow of information from higher management to lower-level employees.

Downward communication is a type of communication where information flows from higher levels of management to lower-level employees within an organization.

Answer for screen readers

Downward communication is a type of communication where information flows from higher levels of management to lower-level employees within an organization.

More Information

Downward communication typically includes directives, instructions, and company policies and is crucial for maintaining organization and efficiency. It can help in clarifying job roles, providing performance feedback, and ensuring that everyone in the organization is aligned with its goals.

Tips

A common mistake is assuming that downward communication is only about giving orders. Effective downward communication should also include motivation and feedback.

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