Customer's satisfaction alone can ensure success. Which marketing concept holds this view? Under which concept of marketing do companies push for improvements in the quality of the... Customer's satisfaction alone can ensure success. Which marketing concept holds this view? Under which concept of marketing do companies push for improvements in the quality of their products in their efforts for marketing?
Understand the Problem
The question is asking about the marketing concepts associated with customer satisfaction and quality improvements. Specifically, it seeks to identify which marketing concept supports the idea that a customer's satisfaction alone can ensure success, and which concept relates to companies pushing for improvements in product quality.
Answer
Marketing concept; Product concept.
The marketing concept holds that customer satisfaction ensures success, while the product concept focuses on improvements in product quality.
Answer for screen readers
The marketing concept holds that customer satisfaction ensures success, while the product concept focuses on improvements in product quality.
More Information
The marketing concept stresses the importance of aligning company strategies with customer needs, while the product concept emphasizes quality and innovation.
Tips
Ensure you distinguish between focusing on customer satisfaction (marketing concept) and focusing on product quality (product concept).
Sources
- Marketing Concept - Adogy - adogy.com
- THE MARKETING CONCEPT - .nau.edu
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