Considering 'gerontographics' segments, which approach would BEST cater to both 'healthy indulgers' and 'ailing outgoers' in a retirement community?

Understand the Problem

The question asks which approach best suits both 'healthy indulgers' and 'ailing outgoers' within a retirement community, based on 'gerontographics' segmentation. This requires understanding the characteristics of each segment and selecting an option that addresses their diverse needs and preferences. 'Healthy indulgers' likely seek active and engaging experiences, while 'ailing outgoers' may have health limitations but still desire social interaction and activities.

Answer

Offer diverse activities and services accommodating varying health levels and social desires, including accessible social events, wellness programs, and healthcare.

To cater to both "Healthy Indulgers" and "Ailing Outgoers" in a retirement community, the best approach would be to offer a diverse range of activities and services that address varying health levels and social preferences. This includes accessible social events, wellness programs, and healthcare services.

More Information

Gerontographics is a market segmentation approach that focuses on the mature market, considering how aging processes and life events impact consumer behavior. The four key segments are: Healthy Indulgers, Healthy Hermits, Frail Recluses, and Ailing Outgoers.

Tips

Failing to recognize the heterogeneity within the senior population and assuming all seniors have similar needs and preferences is a common mistake.

Sources

Marketing Retirement Communities to Older Consumers - researchgate.net
Segmentation and the Senior Traveler: Implications for Today's and Tomorrow's Aging Consume - researchgate.net

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