Understand the Problem
The image contains text related to Adidas' innovations, particularly focusing on the Boost technology introduced in 2013. It discusses various aspects, such as the impact on performance, consumer acceptance, product expansion, and sales. It highlights the brand's advancements and their significance in the footwear market.
Answer
Boost technology revolutionized Adidas footwear with energy-returning cushioning, boosting performance and sales.
In 2013, Adidas introduced Boost technology, a groundbreaking innovation in cushioning with energy-returning capsules. This led to improved performance, increased consumer interest, product expansion into various footwear categories, and significant sales growth, enhancing Adidas' competitive position in the market.
Answer for screen readers
In 2013, Adidas introduced Boost technology, a groundbreaking innovation in cushioning with energy-returning capsules. This led to improved performance, increased consumer interest, product expansion into various footwear categories, and significant sales growth, enhancing Adidas' competitive position in the market.
More Information
Adidas' Boost technology not only improved running shoes but also significantly influenced other categories like basketball and lifestyle footwear, becoming a hallmark of their product line.
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