Arrange the following steps of conjoint analysis in the correct order: A. Select a conjoint analysis procedure; B. Assess reliability and validity; C. Interpret results; D. Constru... Arrange the following steps of conjoint analysis in the correct order: A. Select a conjoint analysis procedure; B. Assess reliability and validity; C. Interpret results; D. Construct the stimuli; E. Decide on the form of input data.
Understand the Problem
The question asks to arrange the steps of conjoint analysis in the correct order. Conjoint analysis steps typically involve designing stimuli, gathering data, choosing a procedure, interpreting results, and assessing the quality of the analysis.
Answer
D, E, A, C, B
The correct order of steps in conjoint analysis is: D. Construct the stimuli; E. Decide on the form of input data; A. Select a conjoint analysis procedure; C. Interpret results; B. Assess reliability and validity.
Answer for screen readers
The correct order of steps in conjoint analysis is: D. Construct the stimuli; E. Decide on the form of input data; A. Select a conjoint analysis procedure; C. Interpret results; B. Assess reliability and validity.
More Information
Conjoint analysis is a statistical technique used in marketing to determine how people value different attributes (feature, function, benefits) that make up an individual product or service.
Tips
It's important to follow a logical sequence to ensure the results of the conjoint analysis are reliable and valid for decision-making.
Sources
- 97 Decisions related to selecting the conjoint analysis procedure ... - coursehero.com
- In the for constructing conjoint analysis stimuli respondents evaluate ... - coursehero.com
- [PDF] Conjoint Analysis Reliability: Empirical Findings Research Paper No ... - repository.upenn.edu
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