Answer any two of the following questions: Define Marketing and explain its functions in detail. What is the Marketing Information System (MIS)? Explain the components of MIS.... Answer any two of the following questions: Define Marketing and explain its functions in detail. What is the Marketing Information System (MIS)? Explain the components of MIS. Describe the benefits of market segmentation. Elaborate the concept of product life cycle. What is product positioning? Explain strategies involved in product positioning. Explain various pricing strategies. Explain the various components of supply chain management. What is promotion? Explain the importance of promotion. What are the different components of sales management? Explain the various strategies of market leader and market challenger. Discuss the importance of green marketing.
Understand the Problem
The image contains a set of questions related to marketing and business concepts. These questions cover topics such as marketing definitions, marketing information systems, market segmentation, product life cycle, product positioning, pricing strategies, supply chain management, promotion, sales management, market leader strategies, and green marketing. Essentially, it's a homework assignment or exam questions for a marketing or business course, where students are expected to define, explain, and discuss various concepts and strategies within the field.
Answer
Marketing is fulfilling customer needs. MIS gathers data for marketing decisions. Market segmentation targets specific consumer groups.
Here are concise answers to some of the questions you provided:
Define Marketing: Marketing identifies, anticipates, and fulfills customer needs through product creation.
Marketing Information System (MIS): MIS gathers, analyzes, and interprets data for informed marketing decisions. Components include internal data, marketing intelligence, marketing research, and decision support systems.
Benefits of Market Segmentation: Efficiently targets resources and messaging at specific consumer groups.
Answer for screen readers
Here are concise answers to some of the questions you provided:
Define Marketing: Marketing identifies, anticipates, and fulfills customer needs through product creation.
Marketing Information System (MIS): MIS gathers, analyzes, and interprets data for informed marketing decisions. Components include internal data, marketing intelligence, marketing research, and decision support systems.
Benefits of Market Segmentation: Efficiently targets resources and messaging at specific consumer groups.
More Information
Marketing is used to create value for the customer, and build strong customer relationships in order to capture value from the customers in return.
Tips
Make sure to have a clear definitions of the subjects, also remember that Marketing is all about customers; and MIS is all about data.
Sources
- 4 Marketing Information System Components and How They Work - indeed.com
- Marketing Information System (MIS) : Meaning, Types, Benefits & Tips - geeksforgeeks.org
- Define Marketing. Explain its functions in detail. (Nov -2023) - youtube.com
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