About qualitative research
Understand the Problem
The question is asking for information or an explanation about qualitative research, which is a method of inquiry employed in various academic disciplines. This method focuses on understanding phenomena through the collection of non-numerical data, such as interviews, observations, and open-ended surveys, to gain insights into people's thoughts, feelings, and experiences.
Answer
Qualitative research explores human behavior and reasons with non-numerical data.
Qualitative research is a method used to gain a deep understanding of human behavior and the reasons that govern such behavior by collecting non-numerical data, such as interviews and observations. It focuses on the 'why' and 'how' of decision making.
Answer for screen readers
Qualitative research is a method used to gain a deep understanding of human behavior and the reasons that govern such behavior by collecting non-numerical data, such as interviews and observations. It focuses on the 'why' and 'how' of decision making.
More Information
Qualitative research provides context and a deeper understanding of the 'why' behind actions, which is crucial for areas like social sciences, marketing, and anthropology.
Tips
A common mistake is confusing qualitative research with quantitative research. Qualitative is exploratory and interprets meanings, while quantitative focuses on quantifying problems and patterns.
Sources
- Qualitative research and approaches - LMU - academics.lmu.edu
- What Is Qualitative Research? | Methods & Examples - Scribbr - scribbr.com
- Qualitative research - Wikipedia - en.wikipedia.org
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