Untitled Quiz

Alibaba's online marketplace for international brands to sell their products to Chinese consumers.

The resources and strategies used to market and advertise a product or brand effectively, especially through targeted campaigns.

Marketing efforts focused on specific groups of consumers with shared characteristics, like demographics or interests.

The desirability or appeal of a product or brand due to its American origin.

A unique square barcode that allows consumers to scan with their smartphone and verify the origin or authenticity of a product.

The significant increase in online sales and operations for businesses.

Extensive marketing efforts, including advertising, discounts, and special events, designed to create widespread awareness and boost sales.

The increased popularity and sales achieved by international brands through promotions on Chinese e-commerce platforms.

To make it easy for businesses, especially small ones, to reach their markets and consumers.

Alibaba grew up in a developing economy like China, where consumption is becoming increasingly important.

Alibaba operates the largest retail platform in China, with over 500 million mobile consumers.

They ensure any new ventures stay true to their mission of facilitating business growth.

Both are e-commerce giants, but grew up in different environments, leading to unique strategies.

Alibaba aims to compete with tech giants like Amazon, Microsoft, and Google globally, especially in cloud computing.

They have a strong understanding of the Chinese market and its unique challenges and opportunities.

To create a platform where customers can meet, work, and live, essentially encompassing all aspects of business and daily life.

Alibaba is investing heavily in European markets, aiming to compete with dominant players like Amazon in e-commerce.

While Amazon is the top e-commerce seller in Western Europe, its market share in Eastern Europe remains relatively small.

E-commerce in Europe has experienced rapid growth, particularly during the pandemic.

Alibaba's market share in Eastern Europe has increased in recent years, surpassing Amazon.

A major shopping festival in China, where Alibaba heavily promotes its services.

Pinduoduo is facing challenges with counterfeit goods and unauthorized distributors selling on their platform.

Pinduoduo is under investigation for its working conditions after the death of a worker.

E-commerce platforms like Pinduoduo face increasing regulatory scrutiny, especially regarding working conditions and counterfeit goods.

Alibaba's various businesses are being split into six major areas: cloud computing, Chinese e-commerce, global e-commerce, digital mapping and food delivery, logistics, and media and entertainment. This move aims to create a more streamlined and agile company.

Alibaba is facing challenges like sluggish growth due to a cooling domestic economy and increased competition from companies like Pinduoduo and Douyin.

Lazada, Alibaba's Southeast Asian e-commerce platform, has been experiencing growth in order numbers and a gradual decrease in losses each quarter.

Shopee, a rival to Lazada, has switched from a rapid growth strategy to a more stable approach focused on profitability.

TikTok Shop, a new competitor, has encountered challenges in Indonesia, but eventually found a breakthrough by partnering with GoTo Group's Tokopedia.

Lazada, despite positive trends, laid off staff, indicating a difficult economic reality for Southeast Asian e-commerce companies.

A Chinese e-commerce giant that created and heavily promotes Singles Day, driving massive sales.

The increasing involvement of brands outside of China in Singles Day, aiming to tap into the event's massive consumer base.

Alibaba's platform for brands, used by Estée Lauder and others to promote their products on Singles Day.

The top-performing international brand on Singles Day 2015, attracting Chinese consumers with its bulk buys.

The massive sales generated during Singles Day, both from Chinese brands and international brands.

The significant impact that Singles Day has on the revenue of international brands, potentially driving a large share of sales.

The potential for Singles Day to be a major sales driver for international brands year-round, as it gains traction globally.

After a period of low profile and absence, Jack Ma, the co-founder of Alibaba, has returned to China and visited Alibaba's headquarters in Hangzhou.

A term used to describe the interconnectedness and influence of Alibaba's various businesses and subsidiaries, which once operated under a centralized structure.

Chinese authorities implemented stricter regulations on tech companies, aiming to curb their power and influence in the market.

The six new companies created from Alibaba's restructuring may seek to go public through an Initial Public Offering (IPO), raising capital independently.

Tech giants like Alibaba hold significant influence over society due to their access to vast user data and investments in various industries.

The restructuring forms six independent business units, each with its own CEO and board, with Alibaba Group becoming a holding company.

Alibaba's various businesses are operating in diverse markets, facing different challenges and needing to adapt to specific market conditions.