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Questions and Answers
What characterizes a need in economic terms?
What characterizes a need in economic terms?
What does scarcity refer to in economics?
What does scarcity refer to in economics?
Which of the following best describes opportunity cost?
Which of the following best describes opportunity cost?
What is the definition of division of labour?
What is the definition of division of labour?
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Which sector is responsible for extracting and using natural resources?
Which sector is responsible for extracting and using natural resources?
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What does internal growth refer to in a business context?
What does internal growth refer to in a business context?
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What is meant by added value in business?
What is meant by added value in business?
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What is the role of an entrepreneur?
What is the role of an entrepreneur?
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What is a takeover in a business context?
What is a takeover in a business context?
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Which type of integration occurs when a business merges with another in the same industry at the same production stage?
Which type of integration occurs when a business merges with another in the same industry at the same production stage?
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What does limited liability mean for shareholders in a company?
What does limited liability mean for shareholders in a company?
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What is the primary difference between a private limited company and a public limited company?
What is the primary difference between a private limited company and a public limited company?
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Which term describes when a business merges with or acquires another business in a different industry?
Which term describes when a business merges with or acquires another business in a different industry?
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What is the role of an Annual General Meeting (AGM) for a company?
What is the role of an Annual General Meeting (AGM) for a company?
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What distinguishes an incorporated business from an unincorporated business?
What distinguishes an incorporated business from an unincorporated business?
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What does 'delegation' in an organisational context refer to?
What does 'delegation' in an organisational context refer to?
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What is a partnership agreement?
What is a partnership agreement?
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Which leadership style involves all employees in the decision-making process?
Which leadership style involves all employees in the decision-making process?
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What is the primary purpose of an organisation chart?
What is the primary purpose of an organisation chart?
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What role do 'staff managers' play in an organisation?
What role do 'staff managers' play in an organisation?
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What does 'span of control' refer to in a managerial context?
What does 'span of control' refer to in a managerial context?
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What is the first step in the recruitment process?
What is the first step in the recruitment process?
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Which of the following best describes 'hierarchy' within an organisation?
Which of the following best describes 'hierarchy' within an organisation?
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Which term refers to the evaluation process for selecting candidates for a specific job?
Which term refers to the evaluation process for selecting candidates for a specific job?
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What is meant by 'market share'?
What is meant by 'market share'?
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Which term describes a business owned and controlled by the state?
Which term describes a business owned and controlled by the state?
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What does 'profit sharing' involve?
What does 'profit sharing' involve?
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Which of the following best describes 'motivation' in a workplace context?
Which of the following best describes 'motivation' in a workplace context?
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What is 'job enrichment'?
What is 'job enrichment'?
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Which of the following defines 'stakeholder'?
Which of the following defines 'stakeholder'?
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What is the primary purpose of a 'social enterprise'?
What is the primary purpose of a 'social enterprise'?
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Which type of payment is 'commission' based on?
Which type of payment is 'commission' based on?
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What is defined as a document outlining the requirements and qualifications for a specified job?
What is defined as a document outlining the requirements and qualifications for a specified job?
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What type of recruitment involves filling a vacancy with an existing employee?
What type of recruitment involves filling a vacancy with an existing employee?
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Which training method involves new employees learning by observing experienced colleagues at work?
Which training method involves new employees learning by observing experienced colleagues at work?
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What characterizes full-time employment?
What characterizes full-time employment?
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Which communication type is defined as communication between members of the same organisation?
Which communication type is defined as communication between members of the same organisation?
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What is the definition of feedback in the communication process?
What is the definition of feedback in the communication process?
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Which term refers to a message that does not require a response?
Which term refers to a message that does not require a response?
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What is the purpose of workforce planning?
What is the purpose of workforce planning?
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What is meant by customer loyalty?
What is meant by customer loyalty?
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Which of the following defines market research?
Which of the following defines market research?
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What does the term 'niche market' refer to?
What does the term 'niche market' refer to?
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Which best describes primary research?
Which best describes primary research?
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What is the main focus of a market-oriented business?
What is the main focus of a market-oriented business?
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What does the term 'mass market' indicate?
What does the term 'mass market' indicate?
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Which statement accurately describes customer relationships?
Which statement accurately describes customer relationships?
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What is a marketing budget?
What is a marketing budget?
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Study Notes
Business Terms and Definitions
- A need: A good or service essential for living.
- A want: A good or service that people would like to have, but is not essential. Wants are unlimited.
- Economic problem: Unlimited wants but limited resources to produce the goods and services to satisfy those wants. This creates scarcity.
- Factors of production: The resources needed to produce goods or services. These include land, labor, capital, and enterprise. They are in limited supply.
- Scarcity: The lack of sufficient products to meet the total wants of the population.
- Opportunity cost: The next best alternative given up by choosing another item.
- Specialization: When people and businesses concentrate on what they are best at.
- Division of labor: When the production process is split into different tasks, with each employee performing one task. It's a type of specialization.
- Businesses: Businesses combine factors of production to make products that satisfy people's wants (goods and services).
- Added value: The difference between the selling price and the cost of bought-in materials and components.
Sectors of Industry
- Primary sector: Extracts and uses natural resources to produce raw materials.
- Secondary sector: Manufactures goods using raw materials from the primary sector.
- Tertiary sector: Provides services to consumers and other sectors.
- De-industrialisation: A decline in the importance of the secondary sector of industry in a country.
- Mixed economy: An economy that has both private and public sectors.
- Capital: The money invested into a business by the owners.
Business Growth and Structure
- Entrepreneur: A person who organizes, operates, and takes the risk for a new business venture.
- Business plan: A document that contains business objectives, operations, finance, and owners of the new business.
- Capital employed: The total value of capital used in the business.
- Internal growth: When a business expands its existing operations.
- External growth: When a business takes over or merges with another business.
- Takeover/Acquisition: When one business buys another business.
- Merger: When two businesses agree to join together to make one business.
- Horizontal integration: When one business merges with another in the same industry, at the same stage of production.
- Vertical integration: When one business merges with another in the same industry but at a different stage of production.
- Conglomerate integration: When one business merges with or takes over a business in a different industry (known as diversification).
Business Ownership Types
- Sole trader: A business owned by one person.
- Limited liability: The liability of shareholders in a company is limited to the amount they have invested.
- Unlimited liability: The owners of a business can be held responsible for the debts of the business. Their liability is not limited to the investment they made in the business.
- Partnership: A form of business where two or more people jointly own a business.
- Partnership agreement: The written, legal agreement between business partners.
- Unincorporated business: A business that does not have a separate legal identity (sole traders and partnerships).
- Incorporated business: A business that has separate legal status from its owners.
- Shareholders: The owners of a limited company.
- Private limited company: A business owned by shareholders but cannot sell shares to the public.
- Public limited company: A business owned by shareholders that can sell shares to the public.
- Annual General Meeting (AGM): A legal requirement for all companies. Shareholders attend to elect the board of directors.
- Dividends: Payments made to shareholders from profits.
- Franchise: A business based on using pre-existing brand names, logos, and methods of an existing successful business.
- Joint venture: When two or more businesses start a new project together, sharing capital, risks, and profits.
- Public corporation: A business owned and controlled by the state (government).
Business Objectives and Performance
- Business objectives: The aims or targets a business works towards.
- Profit: Total income (revenue) minus total costs.
- Market share: The percentage of total market sales held by one brand or business.
- Social enterprise: A social enterprise has social objectives as well as aiming to make a profit to reinvest back into the business.
- Stakeholder: Any person or group with a direct interest in the performance and activities of a business.
Employee Compensation and Engagement
- Motivation: The reason why employees want to work hard and be effective for the business.
- Wage/Salary: Payment for work. Wage is usually paid weekly, salary monthly.
- Piece rate: Payment for each unit of output.
- Bonus: An additional amount of payment above basic pay as a reward.
- Commission: Payment relating to the number of sales made.
- Profit sharing: A system where a proportion of the company's profit is paid out to employees.
- Job satisfaction: The enjoyment derived from feeling that one has done a good job.
- Job rotation: Employees swap around doing specific tasks for a limited time.
- Job enrichment: Adding tasks that require more skill and/or responsibility to a job.
- Teamworking: Using groups of employees and allocating specific tasks and responsibilities to them.
- Training: The process of improving employee skills.
- Promotion: Advancement to a higher job/managerial level in an organisation.
Organisational Structure
- Organisational structure: Levels of management and divisions of responsibilities.
- Organisational chart: A diagram outlining the internal management structure.
- Hierarchy: The levels of management in an organisation, from the highest to the lowest.
- Chain of command: The structure in an organisation that allows instructions to be passed.
- Span of control: The number of subordinates working directly under a manager.
- Directors: Senior managers leading a department or division.
- Line managers: Managers with direct responsibility over people in the hierarchy.
- Supervisors: Junior managers who have direct control over employees.
- Staff managers: Specialists who provide support to line managers.
- Delegation: Giving subordinates the authority to perform tasks.
- Leadership styles: Different approaches to dealing with people and making decisions, such as autocratic, democratic, or laissez-faire.
- Autocratic leadership: The manager takes decisions and expects orders to be followed.
- Democratic leadership: All employees are involved in decision-making.
- Laissez-faire leadership: The manager makes broad objectives known, and employees make their own decisions.
- Trade union: A group of employees who protect their interests.
Employment Processes
- Recruitment: The process from identifying the need to employ someone to the point where applications arrive.
- Employee selection: Evaluating job candidates and choosing the best fit.
- Job analysis: Identifying and recording responsibilities and duties.
- Job description: Outlining responsibilities and duties of a job.
- Job specification: A document outlining the requirements for a job.
- Internal recruitment: Filling vacancies with existing employees.
- External recruitment: Filling vacancies with new employees.
- Part-time employment: Jobs typically between 1 and 30-35 hours a week.
- Full-time employment: Jobs typically 35 hours or more a week.
- Induction training: Introduction to a new employee to the business's activities, customs, and procedures.
- On-the-job training: Training at the workplace, learning by observing and assisting experienced employees.
- Off-the-job training: Training away from the workplace, usually by specialized trainers.
- Workforce planning: Establishing the number and skills of employees needed for the business's future.
- Dismissal: The termination of employment.
Communication
- Communication: The process of transferring a message from one person to another.
- Message: The information being passed from sender to receiver.
- Internal communication: Communication between members of the same organisation.
- External communication: Communication between the organisation and other organisations/individuals.
- Transmitter/sender: The person who starts the communication process.
- Medium of communication: The method used to send the message.
- Receiver: The person who receives the message.
- Feedback: The receiver's response to the sender's message.
- One-way communication: A message that does not call for a response.
- Two-way communication: Communication where the receiver responds and there is a discussion.
- Formal communication: Communication through established channels, using professional language.
- Informal communication: Communication using everyday language, casually.
- Communication barriers: Factors that prevent effective communication.
Marketing
- Marketing: Identifying customer wants and satisfying them profitably.
- Customer: A person, business, or organisation that buys goods or services.
- Customer loyalty: When existing customers continually buy from the same business.
- Customer relationships: Communicating with customers to encourage loyalty.
- Market share: The percentage of total market sales held by one brand or business.
- Consumer: Someone who buys products/services for personal use.
- Mass market: A very large number of sales of a product.
- Niche market: A small, specialized segment of a large market.
- Market segment: An identifiable sub-group of a whole market with similar characteristics or preferences.
Market Research
- Market research: Gathering, analyzing, and interpreting information about a market.
- Product-oriented business: A business that focuses mainly on the product itself.
- Market-oriented business: A business that conducts market research to understand customer wants before product development.
- Marketing budget: A financial plan for marketing a product or product range.
- Primary research: Collecting original data directly from customers.
- Secondary research: Using existing data already collected by others.
- Questionnaire: A series of questions used to collect data.
- Online survey: A survey completed online by participants.
- Interview: A one-on-one conversation used to collect data.
- Focus group: A group discussion used to collect data on participants' opinions.
- Sample: A group of people selected to represent the target market.
- Random sample: Selecting participants randomly.
- Quota sample: Selecting participants based on specific characteristics (e.g., age, gender).
Pricing Strategies
- Cost-plus pricing: Cost of manufacturing plus profit.
- Competitive pricing: Pricing in line with or just below competitors' prices.
- Penetration pricing: Setting a lower price than competitors to enter a new market.
- Price skimming: High initial price for a new product.
- Promotional pricing: Very low price for a limited time.
- Dynamic pricing: Changing prices based on demand, often used online.
- Price elastic demand: Consumers sensitive to price changes.
- Price inelastic demand: Consumers not sensitive to price changes.
Marketing Mix and Product Life Cycle
- Marketing mix: All activities involved in marketing a product or service.
- Unique selling point (USP): A special feature that differentiates a product from competitors.
- Brand name: The unique name of a product.
- Brand loyalty: Consumers choosing the same brand repeatedly.
- Brand image: The identity and personality given to a product.
- Packaging: The physical container or wrapping for a product.
- Product life cycle: Stages a product goes through from introduction to decline.
- Extension strategy: Keeping a product at the maturity stage of its life cycle and extending it.
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