Zipline Drone Delivery: Business Model & Tech
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What was the primary reason Zipline transitioned from a per-flight pricing model to a fixed monthly fee model in Rwanda?

  • To decrease the number of flights per distribution center.
  • To encourage doctors to stop using the service.
  • To increase the cost for each delivery.
  • To simplify invoicing and avoid lengthy value analyses for each new medical product. (correct)

Zipline's drones, referred to as 'Zips,' are assembled in Rwanda.

False (B)

What is the approximate range of Zipline's drones ('Zips') in miles?

93

Zipline's drones could carry about 3.3 pounds of supplies, roughly three units of ______.

<p>blood</p> Signup and view all the answers

What aspect of Zipline's initial drone design reassured Paul Willard, leading him to invest?

<p>The drones' conservative and realistic approach to aerodynamics. (D)</p> Signup and view all the answers

Match the following components with their description within Zipline's drone technology:

<p><code>Carbon fiber, aluminum, and foam</code> = Material used for the drone's fuselage <code>Onboard computer</code> = Programmed with predetermined flight paths <code>Lithium-ion cells</code> = Used in the battery pack <code>Actuator controllers</code> = Part of Zipline’s engineered systems</p> Signup and view all the answers

Which of the following best describes Zipline's pricing strategy relative to other ground-based delivery services?

<p>Priced in the upper range, reflecting higher reliability and speed. (D)</p> Signup and view all the answers

The UPS Foundation provided Zipline with funding primarily to improve UPS's existing delivery infrastructure in the United States.

<p>False (B)</p> Signup and view all the answers

Zipline bills each individual health facility for their deliveries every month.

<p>False (B)</p> Signup and view all the answers

According to Rinaudo, what advantage do developing economies have over developed economies in terms of adopting new technologies like drone delivery?

<p>Lack of legacy infrastructure</p> Signup and view all the answers

Zipline initially planned to build and test drones in California, while commencing operations in ______.

<p>Rwanda</p> Signup and view all the answers

What is the weight of a Zipline drone (Zip) in pounds?

<p>50</p> Signup and view all the answers

Match the entity with its primary role or contribution to Zipline's development:

<p>Google Ventures = Investor in Zipline's Series B funding round The UPS Foundation = Provided a grant to build the first distribution center Gavi, the Vaccine Alliance = Facilitated funding through a partnership with the UPS Foundation Andreessen Horowitz = Investor in Zipline's Series B funding round</p> Signup and view all the answers

Why did most investors initially think launching in Rwanda was a crazy idea?

<p>They believed that advanced technology should start in the U.S. and then trickle out to the rest of the world. (A)</p> Signup and view all the answers

Zipline's management team was confident that customers would immediately embrace the idea of receiving packages via parachute.

<p>False (B)</p> Signup and view all the answers

What was the ultimate goal of the partnership between Gavi, the Vaccine Alliance, and The Bill and Melinda Gates Foundation?

<p>Increasing immunization access</p> Signup and view all the answers

Which of the following best describes Zipline's initial business model before pivoting to drone delivery?

<p>Manufacturing and selling robotic toys for personal use. (C)</p> Signup and view all the answers

Zipline's Series A funding was primarily led by Katalyst Ventures.

<p>False (B)</p> Signup and view all the answers

In what year did Zipline begin its operations in Rwanda?

<p>2016</p> Signup and view all the answers

By 2019, Zipline had signed a $12.5 million contract in ______.

<p>Ghana</p> Signup and view all the answers

Match the funding round with its lead investor:

<p>Series A = Sequoia Capital Series B = Visionnaire Ventures Series C = Katalyst Ventures Series D = The Rise Fund</p> Signup and view all the answers

How did the UPS Foundation and Gavi contribute to Zipline's early growth?

<p>By offering grants to support the drone delivery of vaccines and medical supplies. (A)</p> Signup and view all the answers

By September 2020, Zipline's delivery network had reached over 5,000 locations.

<p>False (B)</p> Signup and view all the answers

Approximately how many employees did Zipline have by September 2020?

<p>300</p> Signup and view all the answers

The Rise Fund led Zipline's Series D funding round, giving Zipline a valuation of $ ______ billion.

<p>1.1</p> Signup and view all the answers

In which U.S. state did Zipline launch operations by September 2020?

<p>North Carolina (D)</p> Signup and view all the answers

In 2018, approximately what percentage of Rwanda's intercity blood supply was serviced by Zipline?

<p>20% (D)</p> Signup and view all the answers

Zipline's expansion to Ghana involved establishing a completely separate healthcare supply chain, independent of the existing Ghanaian health system.

<p>False (B)</p> Signup and view all the answers

What was the approximate valuation of Zipline after raising an additional $70 million in funding?

<p>$550 million</p> Signup and view all the answers

The UPS Foundation awarded a grant to fund the upfront costs of launching Zipline's fulfillment centers in Ghana, with facilitation support from ______.

<p>Gavi</p> Signup and view all the answers

Match the following organizations with their roles in Zipline's expansion.

<p>Katalyst Ventures = Provided funding for Zipline UPS Foundation = Awarded a grant to fund Zipline's launch in Ghana Ghanaian Health System = Integrated Zipline into existing medical product flows SpaceX = Source of talent for Zipline's team</p> Signup and view all the answers

What was the primary goal of the local Rwandan staff's policy regarding tours of the Zipline facility?

<p>To allow people to witness the life-saving impact of the technology firsthand. (D)</p> Signup and view all the answers

Zipline exclusively delivers blood and vaccines.

<p>False (B)</p> Signup and view all the answers

Approximately how many distribution centers did Zipline open in Ghana?

<p>Four</p> Signup and view all the answers

What primary factor led Zipline to choose fixed-wing drones over quadcopter drones?

<p>Greater flight efficiency and range. (C)</p> Signup and view all the answers

Zipline initially anticipated purchasing off-the-shelf drones for their delivery service before deciding to custom-build their own.

<p>True (A)</p> Signup and view all the answers

What logistical challenge did Zipline face by choosing fixed-wing drones instead of quadcopter drones?

<p>Fixed-wing drones required specialized launch and landing equipment.</p> Signup and view all the answers

Zipline's fixed-wing drones drop off packages via ______.

<p>parachute</p> Signup and view all the answers

Match the drone type with its characteristic:

<p>Quadcopter Drone = Can hover and maneuver in small spaces, but has limited battery life and range. Fixed-Wing Drone = Longer range and more efficient flight, but requires a runway or specialized launch and landing equipment.</p> Signup and view all the answers

What was a crucial factor that made flight in Rwanda challenging for drone operations, influencing design considerations?

<p>Frequent rainfall (A)</p> Signup and view all the answers

The decision to use fixed-wing drones was immediately accepted by everyone on the Zipline team.

<p>False (B)</p> Signup and view all the answers

According to Wyrobek, what benefit does Zipline gain if they achieve high flight volumes with their fixed-wing drones?

<p>Simpler planes and shared ground equipment costs.</p> Signup and view all the answers

A company needs a drone for frequent two-way deliveries between two closely located facilities. Considering cost and operational factors, which drone type would be the MOST suitable?

<p>Fixed-wing VTOL hybrid (B)</p> Signup and view all the answers

Increasing the payload of a drone generally increases its battery life.

<p>False (B)</p> Signup and view all the answers

What is a PRIMARY disadvantage of fixed-wing drones compared to quadcopter drones in urban delivery scenarios?

<p>Space requirements for launch and recovery</p> Signup and view all the answers

For applications requiring the ability to hover, such as detailed inspections, a ______ drone is MOST suitable.

<p>quadcopter</p> Signup and view all the answers

Match the drone type with its typical application:

<p>Quadcopter = Aerial photography and video Fixed-wing = Mapping and covering long distances Single-rotor = Laser scanning and short distance delivery Fixed-wing VTOL hybrid = Two-way pickup and delivery</p> Signup and view all the answers

Which type of drone is MOST capable of flying in harsh weather conditions?

<p>Fixed-wing (C)</p> Signup and view all the answers

Single-rotor drones are generally cheaper to purchase and operate than quadcopter drones.

<p>False (B)</p> Signup and view all the answers

What is a PRIMARY disadvantage of Fixed-wing VTOL hybrid drones when compared to standard Fixed-wing drones?

<p>Not as aerodynamic</p> Signup and view all the answers

A drone operator needs to survey a large agricultural field quickly and efficiently. The payload will consist of lightweight sensors. Which drone would be BEST suited for the job?

<p>Fixed-wing (C)</p> Signup and view all the answers

A key trade-off between quadcopter and single-rotor drones involves payload capacity versus ______.

<p>expense</p> Signup and view all the answers

Flashcards

Zipline

Drone delivery service using autonomous aircraft for medical supplies.

Zipline's Impact in Rwanda

Zipline was providing roughly 20% of Rwanda’s intercity blood supply.

Zipline Investors

Venture capital firms that invested in Zipline.

Zipline Expansion

Significant expansion of Zipline's operations beyond Rwanda.

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Zipline in Ghana

Country where Zipline expanded its operations after Rwanda.

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UPS Foundation Grant

Organization that provided a grant to fund Zipline's start-up costs in Ghana.

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Zipline Staff in Ghana

The number working at each distribution site in Ghana.

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Zipline Products

Medical products delivered in Ghana.

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Quadcopter Drone

An aircraft that takes off and lands vertically using multiple rotors.

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Fixed-Wing Drone

An aircraft with wings that generates lift through forward motion, requiring a runway or specialized equipment for takeoff and landing.

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Drone Range

The distance a drone can travel on a single battery charge.

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Drone Launcher

A device that launches a fixed-wing drone into the air.

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Parachute Drop

Deliveries made by dropping packages from a drone mid-flight, often using a parachute.

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Flight Warranty

The number of flights a drone is guaranteed to perform before requiring maintenance or replacement.

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Drone operational costs

The operational expenses associated with using drone technology, including maintenance, energy and equipment.

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Design dilemma

A trade-off or conflict between two desirable but incompatible features in drone design.

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Quadcopter

A drone with four rotors, known for vertical take-off and landing.

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Single-rotor Drone

A drone with hovering skill good for laser scanning and short distance delivery.

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Fixed-wing VTOL Hybrid

A hybrid, combines vertical take-off/landing with the efficiency of fixed-wing.

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Aerial Photography/Video Use Case

Capturing aerial photos and videos.

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Mapping/Long Distance Delivery

Drones used to create maps and cover long distances for one-way delivery.

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Laser Scanning/Short Delivery

Using drones for laser scanning and short-distance delivery.

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Two-way Pickup and Delivery

Using drones for both pickup and delivery.

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Payload vs. Battery life

It shows that battery life decreases.

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Quadcopter Payload Capacity

20+ lbs.

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Zipline's Billing Process

Zipline bills the Ministry of Finance monthly, simplifying payment collection.

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Zipline's Pricing Model Evolution

Zipline initially charged per flight but shifted to a fixed monthly fee per distribution center for unlimited flights.

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Zipline's "Unlimited" Plan

Fixed monthly fee per distribution center, guaranteeing unlimited flights with a daily maximum capacity.

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Doctor's Preference for Zipline

Doctors vastly prefer Zipline's delivery over older methods once they experience it.

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Zipline Drone Specs

Fixed-wing, dual propeller drones with a 93-mile range and nearly 80 mph top speed.

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Zipline Weather Capabilities

Zipline drones can fly in windy and rainy conditions.

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Zipline Drone Payload

Each drone can carry about 3.3 pounds of supplies, roughly three units of blood.

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Zipline's In-House Design

Zipline engineers designed onboard computers, battery management, flight safety, and communication systems.

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Zipline's initial delivery method concern?

Zipline initially aimed to deliver packages via parachute, but was concerned about customer satisfaction.

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Paul Willard's assessment of Zipline?

Grep VC partner who assessed Zipline's aerodynamics as conservative and realistic compared to other startups.

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UPS Foundation's support for Zipline?

The UPS Foundation provided a grant to Zipline through Gavi, the Vaccine Alliance.

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What is Gavi, the Vaccine Alliance?

A non-profit partnership aiming to improve immunization access globally, including organizations like the Bill & Melinda Gates Foundation, UNICEF, and WHO.

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Zipline's dual location strategy?

Zipline chose to test in the U.S. and operate in Rwanda.

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Rinaudo's view on Africa's potential?

Rinaudo believed Africa could surpass developed economies in innovation by adopting new systems without legacy infrastructure.

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Investor reaction to Rwanda launch?

Many investors thought launching in Rwanda first was a crazy idea.

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Common preconception about technology rollout?

The belief that advanced technology should start in the U.S. and then expand to other countries.

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Zipline's original name?

Zipline initially started as 'Romotive'.

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Zipline's business pivot?

Zipline changed its business to focus on drone delivery services.

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First country for Zipline launch?

Zipline first launched its drone delivery service in Rwanda.

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Zipline's Ghana contract?

Zipline signed a contract in Ghana to expand its drone delivery network.

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Zipline's Walmart partnership?

Zipline partnered with Walmart to launch drone delivery in North Carolina.

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Zipline flights by Sept. 2020?

By September 2020, Zipline had over 65,000 total flights.

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Who led Series A funding?

Sequoia Capital led Zipline's Series A funding round.

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Who led Series D funding?

The Rise Fund led the Series D funding at a $1.1 billion valuation.

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Zipline's grant sources?

Zipline received grants from The UPS Foundation/Gavi.

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Zipline's valuation in 2019?

In 2019 Zipline achieved a valuation of $1.1 billion.

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Study Notes

Zipline Overview

  • Zipline is building an automated logistics network estimated to be worth $100 billion.
  • September 2020, Zipline's drone completed a delivery to Novant Huntersville Medical Center
  • The company was founded in 2014.
  • Zipline has flown thousands of missions in Rwanda and Ghana. These flights delivered vaccines, blood, and medical products to clinics that can be hard to reach.
  • The company developed an autonomous drone-powered logistics system.
  • Zipline operated the largest autonomous logistics network, servicing 2,500 healthcare locations and 25 million people.
  • The drones have collectively flown almost 4 million miles and made 65,000 deliveries.
  • More than 50% of Rwanda's blood supply is transported using Zipline.
  • Zipline employed 300 individuals across San Francisco, North Carolina, Rwanda, and Ghana.
  • The company raised $233 million through a Series D round and had a valuation of $1.2 billion.
  • September, Zipline partnered with Walmart for on-demand drone delivery testing.

The Zipline Journey

  • In 2012, Harvard graduate Keller Rinaudo started Romotive, focusing on smartphone-controlled robotics.
  • Romotive launched two Kickstarter projects that received over $280,000 and raising $6.5 million in seed funding.
  • In 2014, Rinaudo launched Zipline with Keenan Wyrobek, Ryan Oksenhorn, and Will Hetzler.
  • The team learned millions of children and pregnant mothers die annually from lack of blood access.
  • The team decided to build what Zipline is today to address this problem.
  • Of the five countries the team initially considered, they pared down to Tanzania and Rwanda due to company size.

Rwandan Blood Supply

  • Zipline shifted its focus to Rwanda, working with the government and healthcare organizations to increase access to emergency blood supplies.
  • They partnered with Rwanda because blood has a short shelf life and its demand is hard to predict.
  • Each year, Rwanda collected over 45,000 units of blood.
  • Red blood cells had a refrigerated shelf life of 42 days with platelets only lasting five days.
  • Plasma and cryoprecipitate could remain frozen for one year.
  • The state of Rwanda's blood supply had one regional blood bank in each of its five regions.
  • Hospitals drive to the nearest bank when needing blood, but it may not have appropriate products.
  • About 43,000 units of blood were collected from 450 collection sites and distributed to five regional centers.
  • The blood collection and storage cost was about $80 per unit.
  • Some medical products were distributed a few times per month.
  • Medical staff had to travel to cities for emergency supplies because ground travel to Kigali often took over three hours
  • Delivery driving could cost from $6 to $12 per delivery.
  • About 90% of blood transfusions in Rwanda were for emergencies.
  • Drones were selected to deliver supplies, because it was the best way to solve the logistical problem in that environment.

Drone Dilemmas

  • Zipline decided to buy a drone for military use and modify it to deliver packages.
  • The best deal was $200,000 per drone with a 200-flight warranty that would be voided if flown in rain
  • The team realized that Zipline would have to custom build its own technology due to the drone industry's early development.
  • Zipline considered a VTOL quadcopter and a fixed-wing drone.
  • With the same battery pack, fixed-wing drones could travel ten times farther than quadcopters.

Partnerships

  • In 2015, Zipline raised $18 million in a Series B round from Google Ventures, Andreessen Horowitz, and angel investors.
  • Zipline received $800,000 from the UPS Foundation through Gavi, the Vaccine Alliance

Test in the U.S., Operate in Africa

  • The plan was for Zipline to build and test the drones in California while operating in Rwanda.
  • The company headquarters was located on a cattle ranch in Half Moon Bay, California.

Taking Flight in Rwanda

  • In 2016, Zipline signed an agreement with the Rwandan government.
  • By October 2016, Zipline began operating in Rwanda
  • The centralized distribution center was in the Muhanga district with 15 drones.
  • The service distributed between 50 and 150 deliveries per day, 24/7.
  • Orders occurred via text message app, and deliveries occurred within 30 minutes.
  • Operational costs were similar to logistics systems using motorcycles.
  • Zipline brought down unused expired blood from 7% to 0% at served hospitals.
  • Rwanda had a direct contract with Zipline.

The Aircraft

  • Zipline's Zips were fixed-wing, dual propeller drones with a 93-mile range and top speeds near 80 mph.
  • Zips could fly in windy and rainy conditions. Zips are assembled in California and shipped to Rwanda.
  • About 90% of each drone is developed in-house. Upon order receipt, the blood is packed into a temperature-controlled container. A flight operator attaches it to a paper parachute and places it inside the drone
  • The drone got connected to a 42-foot launcher and shot from 0 to 70 mph in seconds.

Landing and Flight Data

  • Healthcare clinics received notification updates with the expected arrival time
  • As the drone reached its target, it descended from under 400 feet to 40 feet, releasing its container
  • The landing system at the distribution center caught the drone by its tailhook.

Public Reception

  • Zipline's launch in Rwanda was celebrated with a public ceremony.

Evolution of Zipline

  • Zipline completed over 4,000 deliveries of 7,000 blood units by 2018
  • They serviced roughly 20% of Rwanda's intercity blood supply.
  • Zipline announced an additional $70 million raised from Katalyst Ventures, Andreessen Horowitz, Baillie Gifford, & Temasek Holdings.
  • Zipline started making plans to spread to other world countries.

Expansion to Ghana

  • Zipline and Ghana penned a $12.5 million deal through 2019.
  • The UPS Foundation pledged ~$2.5 million with Gavi facilitation to fund initial costs of beginning the operation in the country.
  • Zipline launched 4 distribution centers with over 100 team members and drones servicing 2,000+ healthcare centers.
  • Through 2020's summer, Zipline and Novant Health partnered in North Carolina to launch a COVID 19 response
  • Land for the distribution outlet was given by the local NASCAR organization.

Competitive Landscape

  • In America, Amazon, Google, UPS, and Walmart were trialing drone distribution strategies.
  • Even though some of these orgs were awarded FAA Part 135 accreditation already, commercial drone delivery options had not been distributing to consumers on the ground in their daily routines.

Walmart and Beyond: Ascending to New Heights

  • Through September 2020, Zipline had performed 65,000+ marketing campaign drone distributions
  • The company also revealed partnering with Walmart to begin trials for an on-demand system that promised distribution in under 60 minutes.

The U.S. Market

  • The U.S. stood ready for more scaling of Zipline given that the COVID-19 pandemic was tightening up government heads to endorse solutions that cut down on human communications, mainly in healthcare.

International Expansion

  • Given America's regulatory climate, Zipline would need to decide exactly how much effort must be put into expansion within the nation.

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Description

Explore Zipline's drone delivery service, its transition to a fixed monthly fee in Rwanda, and drone assembly. Learn about drone range, carrying capacity (~3.3 lbs), and design aspects that secured early investment. Understand Zipline's pricing relative to ground services.

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