Zara's Supply Chain Management
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Questions and Answers

What is the primary goal of supply chain planning?

  • To minimize supply chain surplus
  • To generate pick lists at a warehouse
  • To maximize supply chain surplus given established constraints (correct)
  • To allocate orders to inventory or production
  • What is a key consideration in supply chain design decisions?

  • Facility locations
  • Market uncertainty (correct)
  • Transportation modes
  • Market certainty
  • What is the time horizon for supply chain operation decisions?

  • Weekly or daily (correct)
  • Long-term
  • Monthly
  • Quarterly or yearly
  • What is a key aspect of supply chain operation decisions?

    <p>Allocating orders to inventory or production</p> Signup and view all the answers

    What is a strategic supply chain decision?

    <p>Outsourcing supply chain functions</p> Signup and view all the answers

    What is a consideration in supply chain planning decisions?

    <p>Demand uncertainty</p> Signup and view all the answers

    What is the goal of supply chain operation decisions?

    <p>To handle incoming customer orders effectively</p> Signup and view all the answers

    What is a mid-term task in supply chain planning?

    <p>Master production scheduling</p> Signup and view all the answers

    What is the design-to-sales cycle time for Zara's peer group?

    <p>6 months</p> Signup and view all the answers

    Why does Zara source products with uncertain demand from local manufacturers?

    <p>To respond quickly to uncertain demand</p> Signup and view all the answers

    What is the advantage of Zara's replenishment strategy of multiple times a week?

    <p>Responding quickly to changing demand</p> Signup and view all the answers

    Why did Toyota shift from equipping plants only for local production to enabling plants to supply every market?

    <p>To improve supply chain flexibility</p> Signup and view all the answers

    What is the risk of having high commonality in parts production, as experienced by Toyota?

    <p>Higher risk of recalls</p> Signup and view all the answers

    What is the key benefit of having a responsive supply chain, as demonstrated by Zara?

    <p>Responding quickly to changing demand</p> Signup and view all the answers

    Why did Zara maintain manufacturing capacity in Europe despite lower costs in Asia?

    <p>To improve supply chain flexibility</p> Signup and view all the answers

    What is the advantage of having a global distribution network, as seen in Zara's eight distribution centers?

    <p>Faster delivery times to global markets</p> Signup and view all the answers

    What is the main objective of a supply chain?

    <p>To maximize overall value generated</p> Signup and view all the answers

    What is the source of revenue in a supply chain?

    <p>The customer</p> Signup and view all the answers

    What is the significance of effective supply chain management?

    <p>To grow the total supply chain surplus</p> Signup and view all the answers

    Why is it important to adapt to changing technology and customer expectations in supply chain management?

    <p>To stay competitive</p> Signup and view all the answers

    What is the significance of supply chain design, planning, and operation decisions?

    <p>They play a significant role in the success of a firm</p> Signup and view all the answers

    What is the relationship between supply chain cost and supply chain profit?

    <p>Supply chain cost reduces supply chain profit</p> Signup and view all the answers

    What is the importance of managing supply chain assets and product, information, and fund flows?

    <p>To grow the total supply chain surplus</p> Signup and view all the answers

    What is the impact of supply chain decisions on a firm's revenue?

    <p>Supply chain decisions can both increase and decrease a firm's revenue</p> Signup and view all the answers

    Study Notes

    Zara's Supply Chain

    • Design-to-sales cycle time in peer group: 6 months, but Zara's is 4-6 weeks.
    • Combination of flexible and quick sources in Europe (Portugal, Spain) and low-cost sources in Asia.

    Distribution Strategy

    • Global distribution was run via eight distribution centers in Spain in 2009.
    • Delivery times: 24 hours in Europe, 48 hours in America and Asia.
    • Shipments from DCs to stores several times a week.

    Toyota's Supply Chain

    • Global strategy: open factories in every market it serves.
    • Two extremes: equip plant only for local production/market or enable plant to supply every market.
    • Parts production: global or local?
    • Goal: increase commonality in parts, but risky when parts have to be recalled (e.g., 12 million cars recalled in 2009).

    Supply Chain Strategy or Design

    • Decisions about configuration of the supply chain, allocation of resources, and what processes each stage will perform.
    • Strategic supply chain decisions include outsourcing, facility locations and capacities, products to be made or stored, modes of transportation, and information systems.
    • These decisions are long-term and expensive to reverse, and must consider market uncertainty.

    Supply Chain Planning

    • Definition: a set of policies governing short-term operations.
    • Fixed by the supply configuration from strategic phase.
    • Goal: maximize supply chain surplus given established constraints.
    • Starts with a forecast of demand in the coming year.

    Supply Chain Operation

    • Time horizon: weekly or daily.
    • Decisions regarding individual customer orders.
    • Goal: handle incoming customer orders as effectively as possible.
    • Allocate orders to inventory or production, set order due dates, generate pick lists, allocate orders to shipments, and set delivery schedules.

    Objective of a Supply Chain

    • Maximize overall value generated.
    • Supply Chain Surplus = Customer Value – Supply Chain Cost.
    • Example: customer purchases a wireless router from Best Buy for $60 (revenue) minus supply chain costs (information, storage, transportation, etc.) is the supply chain profit.

    Importance of Supply Chain Decisions

    • Significant role in the success or failure of a firm (e.g., Wal-Mart, Seven-Eleven Japan, Webvan, Borders, Dell).
    • Supply chains must adapt to changing technology and customer expectations to stay competitive.

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    Description

    Learn about Zara's efficient supply chain management, which enables the company to design and deliver products quickly, with a design-to-sales cycle time of just 4-6 weeks. The quiz covers Zara's use of flexible and quick sources in Europe and low-cost sources in Asia, as well as its global distribution network.

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