the school of Frankfurt
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Questions and Answers

the context of the Frankfurt school :

  • the rise of individualism in Europe
  • the rise of consumerism and capitalism in usa (correct)
  • the rise of totalitarisme propaganda and nazism in Germany and urss (correct)
  • the rise of consumerism and nazism in Germany

    • What is a common thread of the Frankfurt School?

  • Critical of social power relations: social control (correct)
  • Critical of mass cultures: mass society, mass media (degrading, alienating) (correct)
  • Left-leaning: politically engaged, explicit values judgment (correct)
  • Emphasis on individual freedom and identity

    • How does ideological domination operate ?

  • the paradigm of pseudo-reality
  • manipulation of needs (correct)
  • the mixing of manifest and latent messages (correct)
  • the myth of social homogeneity (correct)
  • individuals consent to their own indoctrination (correct)
  • controversial control

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