YouTube Video Analytics Overview

YouTube Video Analytics Overview

• YouTube video analytics provides insights into video performance, audience engagement, and earnings.
• Analytics data helps creators understand their audience, track video performance, and make data-driven decisions.

Key Metrics

• Views: The number of times a video has been viewed.
• Watch Time: The total time viewers have spent watching a video.
• Engagement: Likes, dislikes, comments, and shares.
• Earnings: Monetization metrics, including estimated earnings and ad revenue.
• Average View Duration (AVD): The average time viewers watch a video.
• Average Percentage Viewed (APV): The average percentage of a video watched by viewers.

Audience Insights

• Demographics: Age, gender, and interests of viewers.
• Traffic Sources: How viewers found the video (e.g., YouTube search, external websites, or social media).
• Devices: The devices used to watch the video (e.g., desktop, mobile, or TV).
• Playback Locations: Where viewers watched the video (e.g., YouTube, embedded players, or mobile apps).

Earnings and Monetization

• Estimated Earnings: The estimated amount earned from ads, sponsorships, or merchandise sales.
• Ad Revenue: The amount earned from ads displayed on the video.
• Cost-Per-Mille (CPM): The cost of 1,000 ad impressions.
• Cost-Per-Click (CPC): The cost of a single ad click.

Engagement and Audience Retention

• Audience Retention: The percentage of viewers who continue watching the video at different points.
• Drop-off Points: The points in the video where viewers tend to stop watching.
• Engagement Metrics: Likes, dislikes, comments, shares, and subscriptions.

Device and Playback Metrics

• Device Type: The devices used to watch the video (e.g., desktop, mobile, or TV).
• Playback Locations: Where viewers watched the video (e.g., YouTube, embedded players, or mobile apps).
• Playback Speed: The speed at which viewers watched the video.

YouTube Video Analytics Overview

• YouTube video analytics provides insights into three main areas: video performance, audience engagement, and earnings.

Key Metrics

• Views are the number of times a video has been viewed.
• Watch Time is the total time viewers have spent watching a video.
• Engagement includes likes, dislikes, comments, and shares.
• Earnings include estimated earnings and ad revenue.
• Average View Duration (AVD) is the average time viewers watch a video.
• Average Percentage Viewed (APV) is the average percentage of a video watched by viewers.

Audience Insights

• Demographics provide information about age, gender, and interests of viewers.
• Traffic Sources show how viewers found the video, such as YouTube search, external websites, or social media.
• Devices used to watch the video include desktop, mobile, or TV.
• Playback Locations include where viewers watched the video, such as YouTube, embedded players, or mobile apps.

Earnings and Monetization

• Estimated Earnings are the estimated amount earned from ads, sponsorships, or merchandise sales.
• Ad Revenue is the amount earned from ads displayed on the video.
• Cost-Per-Mille (CPM) is the cost of 1,000 ad impressions.
• Cost-Per-Click (CPC) is the cost of a single ad click.

Engagement and Audience Retention

• Audience Retention is the percentage of viewers who continue watching the video at different points.
• Drop-off Points are the points in the video where viewers tend to stop watching.
• Engagement Metrics include likes, dislikes, comments, shares, and subscriptions.

Device and Playback Metrics

• Device Type shows the devices used to watch the video, such as desktop, mobile, or TV.
• Playback Locations show where viewers watched the video, such as YouTube, embedded players, or mobile apps.
• Playback Speed is the speed at which viewers watched the video.