You-Attitude Module Four Quiz

Questions and Answers

What is the main focus of you-attitude?

To provide detailed company information.

To emphasize what the reader wants to know. (correct)

To offer personal opinions and feelings.

To present information from the writer’s perspective.

Which situation should predominantly use the word 'you'?

When discussing the company’s achievements.

When presenting a negative outcome.

In positive situations. (correct)

When comparing products.

What is a key approach to creating you-attitude in writing?

Talk about the reader’s benefits. (correct)

Use complex vocabulary to impress the reader.

Focus on the company’s history.

Discuss personal feelings and anecdotes.

When is it inappropriate to use the term 'you' in you-attitude communication?

In negative situations. Signup and view all the answers

What should be avoided when creating you-attitude?

Discussing the company's policies. Signup and view all the answers

Which of the following is an example of lacking you-attitude?

We are shipping your order shortly. Signup and view all the answers

What is a suitable approach when using the term 'we' in you-attitude?

When it includes the reader. Signup and view all the answers

How can one communicate a congratulations message while maintaining you-attitude?

By acknowledging the reader's achievement. Signup and view all the answers

Why is it important to avoid discussing feelings in business communications?

The reader's focus should be primarily on their situation. Signup and view all the answers

What is a key characteristic of you-attitude in positive messages?

Focusing on what the reader can do. Signup and view all the answers

What should be avoided in negative situations to maintain you-attitude?

Using the word 'you'. Signup and view all the answers

What is suggested to create goodwill with content in business communication?

Anticipate and address potential reader questions. Signup and view all the answers

What is the recommended way to organize a message to build goodwill?

Put the most relevant information first. Signup and view all the answers

What does you-attitude NOT mean?

Using 'you' as a primary focus in the message. Signup and view all the answers

In a job application letter, how should you demonstrate you-attitude?

Highlight how you meet the reader's needs. Signup and view all the answers

What is a critical aspect of creating goodwill in written communication?

Providing information the reader finds important. Signup and view all the answers

Study Notes

You-Attitude Overview

Emphasizes the reader's perspective, enhancing empathy and persuasion.
Respects the reader's intelligence and protects their ego.
Focuses on what the reader wants to know, improving message relevance.

Creating You-Attitude in Sentences

Mention the reader specifically and discuss their requests or orders.
Avoid personal feelings unless offering congratulations, maintaining professionalism.
In positive contexts, use 'you' more frequently; use 'we' when including the reader.
In negative contexts, limit the use of 'you' to prevent blame or defensiveness.

Talking About the Reader

Readers are primarily concerned with their benefits and how they are affected.
Example: Instead of stating "We are shipping your order," say "The two dozen CorningWare sets you ordered will ship this afternoon."

Referencing the Reader’s Request

Specify the reader's order or request directly.
Example: Use "The desk chair you ordered" rather than a vague reference.

Language Use in Different Contexts

Use 'you' frequently in positive communications to enhance the reader's experience.
Example transformation: "You receive health insurance" is better than "We provide health insurance."
Avoid discussing feelings unless congratulating the reader.

Negative Situations

Address negative aspects with an impersonal tone to soften the message.
Example: "Your check arrived without a signature" is preferable to "You failed to sign your check."

Addressing the Use of 'You'

While using 'you' is important, its application should align with message context.
In job applications, highlight how you can address the reader’s needs while using 'you' minimally.

Creating Goodwill with Content

Ensure completeness of information and anticipate reader questions.
Explain the significance of information that the reader may not have requested.
Organize messages by placing the most relevant information first, enhancing reader engagement.

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Description

Test your understanding of the You-Attitude principles in communication. This quiz focuses on perspectives that respect the reader's intelligence and ego, ensuring effective engagement. Prepare to enhance your writing skills with these essential concepts.