YKT 111 Introduction to Communication and Media Lecture 1 Quiz
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Questions and Answers

What is the definition of communication according to West & Turner?

  • The social process of conveying and receiving messages
  • The process of exchanging opinions and ideas
  • The process of meaningful interaction among human beings
  • The act of using symbols to establish and interpret meaning in the environment (correct)

    • Which level of communication involves interpreting and assigning meaning to the received message?

  • Interpersonal communication
  • Group communication
  • Intrapersonal communication (correct)
  • Mass communication

    • What is the main reason given for the biggest communication problem?

  • Inability to express ideas clearly
  • Lack of vocabulary
  • Lack of nonverbal communication skills
  • Failure to listen and understand (correct)

    • What is the first step in the listening process?

    <p>Receiving</p> Signup and view all the answers

    According to the lecture, what is a unifying theme of communication?

    <p>Symbolic interactionism</p> Signup and view all the answers

    What is the key takeaway from the lecture regarding good communication?

    <p>Listen to understand rather than to reply</p> Signup and view all the answers

    What is the primary function of symbols in communication?

    <p>To transmit information, ideas, and emotions</p> Signup and view all the answers

    Which level of communication involves an individual or institution using technology to send messages to a large, mixed audience?

    <p>Mass Communication</p> Signup and view all the answers

    What does the environment in communication refer to?

    <p>The context in which communication occurs, including time, place, and cultural backgrounds</p> Signup and view all the answers

    What is the significance of non-verbal interaction in communication?

    <p>To fully interpret the meaning of verbal communication</p> Signup and view all the answers

    Which type of communication involves one person communicating with an audience of two or more people?

    <p>Group Communication</p> Signup and view all the answers

    According to Berelson, Bernard, & Steiner (1964), what is the definition of communication?

    <p>The transmission of information, ideas, emotions, skills, etc., by the use of symbols – words, pictures, figures, graphs, etc.</p> Signup and view all the answers

    What characterizes interpersonal communication?

    <p>The intentional or accidental transmission of information through verbal and nonverbal message systems to another human being</p> Signup and view all the answers

    What is the primary focus of intrapersonal communication?

    <p>Communication within the self</p> Signup and view all the answers

    What distinguishes group communication from interpersonal communication?

    <p>It often has a leader and is more public than interpersonal communication</p> Signup and view all the answers

    What does mass communication primarily entail?

    <p>Communication with a large audience using technology</p> Signup and view all the answers

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