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Questions and Answers

What does the term 'Testimonial' refer to?

  • Uses famous persons or personal stories to endorse a product or opinion (correct)
  • Using derogatory labels to degrade someone
  • Making the listener want to join the crowd
  • Using emotionally appealing but vague words

What are 'Glittering Generalities'?

Using emotionally appealing but vague words associated with highly valued concepts.

What is the principle of 'Transfer' in propaganda?

Relating something we like or respect with a product or idea to promote it.

Define 'Plain Folks'.

<p>Using ordinary people or trying to sound ordinary to sell something.</p> Signup and view all the answers

What does 'Bandwagon' mean?

<p>A technique that makes the listener feel like everyone is participating.</p> Signup and view all the answers

Explain 'Name Calling' as a propaganda technique.

<p>Using negative labels to degrade a person, product, or idea.</p> Signup and view all the answers

What is the effect of 'Repetition' in messaging?

<p>Using a word or phrase over and over to strengthen the impression.</p> Signup and view all the answers

Provide an example of 'Testimonial'.

<p>Justin Bieber doing a Proactive commercial.</p> Signup and view all the answers

Give an example of 'Bandwagon'.

<p>An ad claims that 9 out of 10 people are using their product.</p> Signup and view all the answers

What is a common example of 'Transfer'?

<p>The president giving a speech in front of a flag.</p> Signup and view all the answers

Provide an example of 'Glittering Generalities'.

<p>A senator uses words like love and home in a healthcare speech.</p> Signup and view all the answers

Give an example of 'Plain Folks'.

<p>A car commercial featuring regular people endorsing the product.</p> Signup and view all the answers

What is one way 'Fear' is used in propaganda?

<p>Implying that disaster will occur if a certain action is not taken.</p> Signup and view all the answers

Explain the concept of 'Bad Logic'.

<p>Deliberately manipulating logic to promote a cause.</p> Signup and view all the answers

What is an example of 'Unwarranted Extrapolation'?

<p>Making huge predictions about the future based on a few small facts.</p> Signup and view all the answers

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Study Notes

Propaganda Techniques

  • Testimonial: Endorsement through personal stories or celebrities; utilized to evoke trust and relatability (e.g., Justin Bieber for Proactive).
  • Glittering Generalities: Use of appealing but vague phrases tied to valued beliefs; aims to create positive sentiments without clarity (e.g., politicians discussing "love" and "home").
  • Transfer: Associating respected figures or symbols with a product to enhance its appeal (e.g., a president speaking in front of a flag to evoke patriotism).
  • Plain Folks: Technique presenting celebrities or politicians as “average” individuals, fostering connection with the audience (e.g., car ads featuring regular people).
  • Bandwagon: Encouraging participation by implying popularity; creates a sense of urgency to conform (e.g., claims like "9 out of 10 people use this product").
  • Name Calling: Use of negative labels aimed at discrediting an opponent or competing products (e.g., calling a rival a "racist").
  • Repetition: Reinforcement through continuous exposure to a phrase or concept; establishes familiarity (e.g., Trump’s recurring slogan "Make America Great Again").

Examples of Propaganda Techniques

  • Testimonial Examples:
    • Cher endorses a holiday spa.
    • Cristiano Ronaldo promotes KFC with a catchy phrase.
  • Bandwagon Examples:
    • "Everyone's doing it, why don't you?" to prompt audience participation.
    • Advertising claims like "Nobody doesn't like Sara Lee."
  • Glittering Generality Examples:
    • Phrases like "Vote for progress" or "All-American" cheese to evoke favorable responses without specifics.

Additional Concepts

  • Fear: Instilling anxiety about potential negative outcomes to persuade action (e.g., anti-drug campaigns warning about drug use consequences).
  • Unwarranted Extrapolation: Drawing large predictions from minimal evidence, leading to questionable conclusions.
  • Bad Logic: Manipulating reasoning to influence opinion, often using flawed arguments (e.g., associating regulatory desires with communism).

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