Untitled Quiz

Study Notes

Testimonial: Endorsement through personal stories or celebrities; utilized to evoke trust and relatability (e.g., Justin Bieber for Proactive).
Glittering Generalities: Use of appealing but vague phrases tied to valued beliefs; aims to create positive sentiments without clarity (e.g., politicians discussing "love" and "home").
Transfer: Associating respected figures or symbols with a product to enhance its appeal (e.g., a president speaking in front of a flag to evoke patriotism).
Plain Folks: Technique presenting celebrities or politicians as “average” individuals, fostering connection with the audience (e.g., car ads featuring regular people).
Bandwagon: Encouraging participation by implying popularity; creates a sense of urgency to conform (e.g., claims like "9 out of 10 people use this product").
Name Calling: Use of negative labels aimed at discrediting an opponent or competing products (e.g., calling a rival a "racist").
Repetition: Reinforcement through continuous exposure to a phrase or concept; establishes familiarity (e.g., Trump’s recurring slogan "Make America Great Again").

Testimonial Examples:
- Cher endorses a holiday spa.
- Cristiano Ronaldo promotes KFC with a catchy phrase.
Bandwagon Examples:
- "Everyone's doing it, why don't you?" to prompt audience participation.
- Advertising claims like "Nobody doesn't like Sara Lee."
Glittering Generality Examples:
- Phrases like "Vote for progress" or "All-American" cheese to evoke favorable responses without specifics.

Fear: Instilling anxiety about potential negative outcomes to persuade action (e.g., anti-drug campaigns warning about drug use consequences).
Unwarranted Extrapolation: Drawing large predictions from minimal evidence, leading to questionable conclusions.
Bad Logic: Manipulating reasoning to influence opinion, often using flawed arguments (e.g., associating regulatory desires with communism).