Untitled Quiz

Study Notes

Branding is creating a slogan, symbol (logo), and message to communicate a company's image, features, benefits, and values. A brand differentiates a product from competitors.
Brand awareness is how familiar the public is with a brand (e.g., Jollibee).
Brand extension is using an existing brand to create new products in different industries (e.g., Ferrari cars to theme parks).
Brand identity describes the company's personality and promises (e.g., SM's "We've got it all").
Brand management is creating and maintaining a brand (tangible elements like packaging, colours, etc.) (e.g., Coca-Cola).
Brand recognition is recognizing a brand without seeing its name (e.g., through logo, tagline, jingle).
Brand recall is remembering a brand without visual or auditory cues (e.g., McDonald's "Love ko 'to").
Brand trust is the belief and confidence in a brand (e.g., Go Hotels for quality).
Brand strategies help businesses grow by representing their identity.
Personal branding is used to build a person's character, personality, or work as a brand (e.g., Kardashian/Jenner family).
Product branding focuses on making a product distinctive and recognizable (e.g., Monster Energy drinks).
Corporate branding defines a company's core values and philosophy to present it to the world (and employees).

Executive Summary: Brief overview of the plan's contents.
Introduction: Current company situation, distribution system, promotional strategies, and sales targets.
Environmental Factors: External factors impacting business (tourism, infrastructure, etc.).
Competitive Analysis: Understanding competitors and their strategies.
Marketing Trends: Current trends in the industry, particularly in tourism and hospitality.
SWOT Analysis: Strengths, weaknesses, opportunities, and threats of the business.
Objectives: Specific, measurable, achievable, realistic, time-bound (SMART) goals.
Target Market: Description of the target audience (demographics & psychographics).
Marketing Strategies: Detailed strategies for product introductions, innovation, product enhancement, package design, and pricing.
Product Strategy: New product/service launches, upgrades, bundle offers.
Pricing Strategy: Pricing objectives and strategies (discounts).
Promotional Mix: Promotional tools to achieve goals (e.g., advertising).
Promotional Mix/Branding: Company branding elements (logo, slogan, etc.).
Timetable: Specific actions, roll-out times, durations (e.g., Gantt chart).
Budget: Breakdown of marketing expenses.
Conclusion: Summary of the plan's key points.