Untitled Quiz

Branding and Marketing Plan

• Branding is creating a slogan, symbol (logo), and message to communicate a company's image, features, benefits, and values. A brand differentiates a product from competitors.
• Brand awareness is how familiar the public is with a brand (e.g., Jollibee).
• Brand extension is using an existing brand to create new products in different industries (e.g., Ferrari cars to theme parks).
• Brand identity describes the company's personality and promises (e.g., SM's "We've got it all").
• Brand management is creating and maintaining a brand (tangible elements like packaging, colours, etc.) (e.g., Coca-Cola).
• Brand recognition is recognizing a brand without seeing its name (e.g., through logo, tagline, jingle).
• Brand recall is remembering a brand without visual or auditory cues (e.g., McDonald's "Love ko 'to").
• Brand trust is the belief and confidence in a brand (e.g., Go Hotels for quality).
• Brand strategies help businesses grow by representing their identity.
• Personal branding is used to build a person's character, personality, or work as a brand (e.g., Kardashian/Jenner family).
• Product branding focuses on making a product distinctive and recognizable (e.g., Monster Energy drinks).
• Corporate branding defines a company's core values and philosophy to present it to the world (and employees).

Marketing Plan Outline

• Executive Summary: Brief overview of the plan's contents.
• Introduction: Current company situation, distribution system, promotional strategies, and sales targets.
• Environmental Factors: External factors impacting business (tourism, infrastructure, etc.).
• Competitive Analysis: Understanding competitors and their strategies.
• Marketing Trends: Current trends in the industry, particularly in tourism and hospitality.
• SWOT Analysis: Strengths, weaknesses, opportunities, and threats of the business.
• Objectives: Specific, measurable, achievable, realistic, time-bound (SMART) goals.
• Target Market: Description of the target audience (demographics & psychographics).
• Marketing Strategies: Detailed strategies for product introductions, innovation, product enhancement, package design, and pricing.
• Product Strategy: New product/service launches, upgrades, bundle offers.
• Pricing Strategy: Pricing objectives and strategies (discounts).
• Promotional Mix: Promotional tools to achieve goals (e.g., advertising).
• Promotional Mix/Branding: Company branding elements (logo, slogan, etc.).
• Timetable: Specific actions, roll-out times, durations (e.g., Gantt chart).
• Budget: Breakdown of marketing expenses.
• Conclusion: Summary of the plan's key points.