Writing Quizzes: Tips and Techniques
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Questions and Answers

What is the primary focus of social marketing?

  • Maximizing profits
  • Selling products
  • Creating brand awareness
  • Influencing behaviors for the betterment of society (correct)
  • When was social marketing recognized as a distinct marketing discipline?

  • Early 1980s
  • Late 1990s
  • Early 1970s (correct)
  • Late 1960s
  • Who provided some of the definitions of social marketing?

  • Yonas Berhanu
  • International Social Marketing Association (ISMA)
  • Prepared by Mr.Yonas Berhanu (MBA)
  • All of the above (correct)
  • What are some of the recent focuses of social marketing?

    <p>Enhancing financial well-being</p> Signup and view all the answers

    What is the primary aim of commercial marketing?

    <p>To maximize profitable sales</p> Signup and view all the answers

    How are target audiences chosen in social marketing compared to commercial marketing?

    <p>Based on what will produce the greatest amount of behavior change</p> Signup and view all the answers

    What is the key difference between the marketing process in commercial marketing and social marketing?

    <p>The aim to sell a tangible product or service</p> Signup and view all the answers

    Why is feedback considered valuable in social marketing?

    <p>As 'free advice' on how to do better next time</p> Signup and view all the answers

    What is the primary focus of social marketing in contrast to commercial marketing?

    <p>The primary focus is on societal benefits</p> Signup and view all the answers

    Why do social marketers divide the market into similar groups?

    <p>To measure the potential of each segment</p> Signup and view all the answers

    What distinguishes the development of the 4Ps mix in social marketing?

    <p>It is designed to uniquely appeal to each segment's barriers and motivators</p> Signup and view all the answers

    Who is proposed as the baseline with respect to the common good in social marketing?

    <p>United Nations’ Universal Declaration of Human Rights</p> Signup and view all the answers

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