Podcast
Questions and Answers
What is the primary focus of social marketing?
What is the primary focus of social marketing?
- Maximizing profits
- Selling products
- Creating brand awareness
- Influencing behaviors for the betterment of society (correct)
When was social marketing recognized as a distinct marketing discipline?
When was social marketing recognized as a distinct marketing discipline?
- Early 1980s
- Late 1990s
- Early 1970s (correct)
- Late 1960s
Who provided some of the definitions of social marketing?
Who provided some of the definitions of social marketing?
- Yonas Berhanu
- International Social Marketing Association (ISMA)
- Prepared by Mr.Yonas Berhanu (MBA)
- All of the above (correct)
What are some of the recent focuses of social marketing?
What are some of the recent focuses of social marketing?
What is the primary aim of commercial marketing?
What is the primary aim of commercial marketing?
How are target audiences chosen in social marketing compared to commercial marketing?
How are target audiences chosen in social marketing compared to commercial marketing?
What is the key difference between the marketing process in commercial marketing and social marketing?
What is the key difference between the marketing process in commercial marketing and social marketing?
Why is feedback considered valuable in social marketing?
Why is feedback considered valuable in social marketing?
What is the primary focus of social marketing in contrast to commercial marketing?
What is the primary focus of social marketing in contrast to commercial marketing?
Why do social marketers divide the market into similar groups?
Why do social marketers divide the market into similar groups?
What distinguishes the development of the 4Ps mix in social marketing?
What distinguishes the development of the 4Ps mix in social marketing?
Who is proposed as the baseline with respect to the common good in social marketing?
Who is proposed as the baseline with respect to the common good in social marketing?
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