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Writing Effective Mission Statements

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Questions and Answers

What does it mean for a mission statement to be feasible?

It should state realistic and attainable goals (correct)

It should be vague and ambiguous

It should aim for impossible tasks

It should avoid stating any goals

What does it mean for a mission statement to be distinctive?

It should focus only on market share

It should be vague and unclear

It should appear similar to other competitors' statements

It should bring uniqueness and not appear similar to competitors' statements (correct)

What should a comprehensive mission statement indicate?

The purpose, philosophy, and strategy to accomplish it (correct)

Only the strategy

Only the philosophy

Only the purpose

What is the main purpose of a mission statement?

To guide internal decision-making and communicate the company's mission Signup and view all the answers

What distinguishes a mission statement from a slogan?

A slogan is a marketing tool designed to grab attention quickly Signup and view all the answers

Who typically establishes the mission of a small organization?

The founder or CEO without consultation Signup and view all the answers

What is an essential characteristic of an effective mission statement?

Clarity and easy understanding Signup and view all the answers

What is the purpose of conducting cost benefit analysis of alternative strategies?

To select the strategy that maximizes benefits at minimum cost Signup and view all the answers

What does the mission statement of an organization typically include?

A statement of organizational philosophy and purpose Signup and view all the answers

What is the role of strategy in an organization according to the text?

To define what the organization aims to achieve Signup and view all the answers