Writing a Lead: Hard vs Soft Leads

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Questions and Answers

What is the primary function of a lead in a news article?

To convey the most important information clearly and capture the reader's interest.

What distinguishes hard leads from soft leads?

Hard leads present critical information immediately, while soft leads use narrative techniques to engage the reader.

In which situations is a hard lead most appropriate?

During breaking news, significant events, and when conveying concrete facts.

Give an example of a situation where a soft lead would be used.

In feature articles that require emotional engagement or storytelling. Signup and view all the answers

What type of lead is best for a massive earthquake news story?

A hard lead is best, as it delivers the urgent and impactful information immediately. Signup and view all the answers

Why is it important to choose the right type of lead for a news article?

The choice of lead affects reader engagement and sets the tone for the entire article. Signup and view all the answers

How does a soft lead help in building interest in a story?

It draws readers in without overwhelming them with critical information, encouraging them to continue reading. Signup and view all the answers

What are the primary characteristics of a hard lead?

A hard lead is straightforward, factual, and delivers critical information immediately. Signup and view all the answers

What are the Five W's and H that should be addressed before writing a lead?

Who, What, When, Where, Why, and How. Signup and view all the answers

Why is it important to tailor your lead to your audience?

Tailoring your lead to your audience ensures that the language and tone resonate with readers. Signup and view all the answers

What does the inverted pyramid structure in lead writing emphasize?

It emphasizes placing the most important information first. Signup and view all the answers

How can the use of active verbs enhance a lead?

Using active verbs creates a more dynamic and engaging reading experience. Signup and view all the answers

What are the three key principles outlined in the ABCs of Journalism?

Accuracy, Brevity, and Clarity. Signup and view all the answers

What should you avoid in writing a lead to maintain clarity?

Avoid using overly complex language or unnecessary words. Signup and view all the answers

In which forms of writing can leads be effectively used?

Leads can be used in news articles, blogs, feature stories, opinion pieces, and more. Signup and view all the answers

What is the primary purpose of a lead in an article?

The lead serves as the hook that draws readers into the story. Signup and view all the answers

What is the purpose of using human interest stories in journalism?

Human interest stories aim to establish a connection between the reader and the subject by focusing on emotions and personal experiences. Signup and view all the answers

How does creative journalism differ from traditional journalism?

Creative journalism emphasizes storytelling and artistry, allowing for a more stylized and deep narrative approach. Signup and view all the answers

When is it appropriate to use a summary lead?

A summary lead is appropriate when summarizing the key facts of a story, including the 5 W's and H. Signup and view all the answers

What is a question lead and its primary purpose?

A question lead starts with a thought-provoking question to engage the reader's curiosity. Signup and view all the answers

Explain the delayed identification lead and its effect.

A delayed identification lead reveals the key subject later in the story to build suspense and intrigue. Signup and view all the answers

What role does an anecdotal lead play in capturing the audience's attention?

An anecdotal lead uses a short story to hook the reader, making the narrative relatable and engaging. Signup and view all the answers

Why might a journalist choose to use an analogy lead?

A journalist might use an analogy lead to help readers relate to complex concepts by comparing them to familiar situations. Signup and view all the answers

What is the main difference between hard and soft leads in journalism?

Hard leads focus on delivering urgent and essential information, while soft leads prioritize storytelling and emotional connection. Signup and view all the answers

Study Notes

Writing a Lead

A lead is the opening paragraph of a news story.
It conveys the most important information clearly and concisely.
It captures the reader's interest and gives a basic understanding of the article's content.
There are 10 types of leads, but hard and soft leads are the most important.

Hard Leads

Present critical information immediately.
Suitable for urgent news stories.
Example: "A massive earthquake struck the city at 2 PM today, causing widespread damage and panic among residents."
Purpose: A hard lead gives the most critical information upfront.
Used for urgent stories, significant events, public interest stories, or stories with concrete facts.

Soft Leads

Use narrative techniques to engage readers.
Used for non-urgent stories, features, or profiles.
Example: "A single brushstroke can transform a blank canvas into a glimpse of paradise, and in Sarah Lane's studio, every stroke tells a story."
Purpose: To draw in readers without overwhelming them with facts.

Other Types of Leads

Summary Lead: Summarizes key facts (5 W's and H).
- Example: "A 7.8-magnitude earthquake struck California early this morning, causing widespread damage and several injuries."
Creative Lead: Uses a unique or imaginative angle to hook the reader.
- Example: "Like a ship sailing into uncharted waters, the new policy could reshape the future of local education."
Question Lead: Starts with a thought-provoking question to engage the reader.
- Example: "What would you do if you suddenly lost everything in a natural disaster?"
Analogy Lead: Makes a comparison to something familiar.
- Example: "Starting a business is like planting a garden. You need patience, care, and the right conditions to make it grow."
Delayed Identification Lead: Identifies the key subject later in the lead.
- Example: "A local hero saved five children from a burning building late last night. His identity, however, was kept secret until later today."
Offer Lead: Presents a compelling offer or resource.
- Example: "Want to improve your productivity? Download our free guide on time management today!"
Quotation Lead: Begins with a relevant quote from someone involved in the story.
- Example: "This is a new chapter for our community,' said Mayor Johnson after the successful election results were announced."
Anecdotal Lead: Starts with a short story or anecdote to hook the reader.
- Example: "As a young boy, Mark always dreamed of flying. Now, at 30, he's the captain of a major airline."

Situations for Different Leads

Breaking News: Use a hard lead.
Significant Events: Use a hard lead.
Public Interest: Use a hard lead.
Concrete Facts: Use a hard lead.
Feature Stories: Use a soft lead.
Human Interest Stories: Use a soft lead.
Creative or Literary Journalism: Use a soft lead, emphasizing style and depth.
Complex Topics: Use a soft lead, providing context.
When the audience needs engagement: use a soft lead to capture attention before giving the facts.

Writing a Good Lead

Keep it simple: Use concise and clear language.
Don't bury the lead: Place the most important information prominently.
Accuracy, Brevity & Clarity: Make sure facts are correct, use concise language, and present information clearly.
The Five W's and H: Before writing, address fundamental questions (Who, What, When, Where, Why, and How).
Inverted Pyramid Structure: Most important information first.
Audience & Publication: Tailor the lead to the audience and publication.

Applications of Leads

News Websites
Opinion Pieces
Lifestyle Magazines
Travel Writing

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Description

Explore the key components of writing an effective lead in news stories. This quiz covers the differences between hard and soft leads, providing examples and insights into their best uses. Test your understanding of how to capture reader interest right from the start.