Writing a Business Plan: First Page Overview
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Questions and Answers

What is the purpose of a business plan?

  • To create a table of contents for the business
  • To provide a detailed history of the business
  • To explain the vision and strategy of the enterprise (correct)
  • To promote the business on social media

    • What is the analogy used to describe a business plan?

  • A shopping list
  • A diary
  • A road map (correct)
  • A novel

    • Which section of the business plan presents the general perspective of the business?

  • Marketing Plan
  • Table of Contents
  • General Business Description (correct)
  • Executive Summary

    • What kind of details should be included in the introduction of a business plan?

    <p>Business objectives and target market</p> Signup and view all the answers

    Which part of the business plan focuses on financial aspects?

    <p>Financial Aspects</p> Signup and view all the answers

    What does the first page of a business plan typically include?

    <p>Business Logo, Name, and Address</p> Signup and view all the answers

    What is the purpose of the executive summary in a business plan?

    <p>To summarize the whole business plan in a nutshell</p> Signup and view all the answers

    What is emphasized in the section about 'Name of Business'?

    <p>Brand identity and influence on target customers</p> Signup and view all the answers

    In the mission statement, what does 'it provides direction' refer to?

    <p>Description of something in the future</p> Signup and view all the answers

    What should be included in the general business description section?

    <p>Mission, vision, goals, and objectives</p> Signup and view all the answers

    What is expected in the 'Market yourself here' section of the executive summary?

    <p>A concise and optimistic overview of the business</p> Signup and view all the answers

    What is the main purpose of an executive summary?

    <p>To summarize the main points of a longer document</p> Signup and view all the answers

    What should the name of a business do, according to the text?

    <p>Profess the brand identity of the product</p> Signup and view all the answers

    What type of environment should students learn in, according to the mission statement?

    <p>Child-friendly, gender-sensitive, safe, and motivating</p> Signup and view all the answers

    What does PLDT's mission focus on?

    <p>Digital innovations for customer empowerment</p> Signup and view all the answers

    What does a vision statement describe?

    <p>Future aspirations and organizational direction</p> Signup and view all the answers

    What is a business plan?

    <p>A formal written document that explains what a business is and how it will be operated.</p> Signup and view all the answers

    What does the first page of a business plan typically include?

    <p>Business Logo, Name of the Business, Name of Owners, Address, E-mail, Social Media Platforms</p> Signup and view all the answers

    What major parts are included in a business plan?

    <p>Introduction, Executive Summary, General Business Description, Products and Services, Marketing Plan, Operational Plan, Management and Organization, Financial Aspects, Innovation, Appendices</p> Signup and view all the answers

    What is the purpose of the introduction in a business plan?

    <p>To provide an overview of the company, including details such as the name of the company, a brief description of products or services, and the target market.</p> Signup and view all the answers

    What analogy is used to describe a business plan in the text?

    <p>A road map</p> Signup and view all the answers

    What does the business plan express about the vision of the enterprise?

    <p>It describes the strategy and operations of the enterprise.</p> Signup and view all the answers

    What is the maximum length of the executive summary?

    <p>Two pages</p> Signup and view all the answers

    What should the executive summary aim to do?

    <p>Capture the reader’s interest</p> Signup and view all the answers

    What are the elements that the executive summary should explain as if the writer was a consultant?

    <p>Fundamentals of the proposed business: products/services, customers, owners, future outlook</p> Signup and view all the answers

    What should the executive summary provide a short, concise, and optimistic overview of?

    <p>Your business</p> Signup and view all the answers

    What should the name of a business do according to the text?

    <p>Profess the brand identity of the product, attract or influence the target customers</p> Signup and view all the answers

    What does the mission statement of a business define?

    <p>The role of the business, what needs to be done, for whom it is done, and how it is done</p> Signup and view all the answers

    What does the vision statement of a business describe?

    <p>Description of something in the future, provides direction</p> Signup and view all the answers

    What does the market yourself in the executive summary section aim to do?

    <p>Capture the reader's attention and give them an interest in learning more about the business</p> Signup and view all the answers

    What does the general business description section of the business plan include?

    <p>Name of Business, Mission, Vision, Goals, Objectives, Industry of the Business, Form of the Business</p> Signup and view all the answers

    What does the mission statement of PLDT focus on?

    <p>Empowering Filipinos everywhere with customer-focused digital innovations</p> Signup and view all the answers

    Study Notes

    Purpose of a Business Plan

    • A business plan serves as a roadmap for the business, providing direction and guidance for its development and growth.

    Analogy of a Business Plan

    • A business plan is likened to a blueprint, outlining the details of the business's structure and operations.

    Business Plan Structure

    • A business plan has several major parts, including the introduction, market analysis, financial analysis, and management plan.

    Introduction Section

    • The introduction section provides a general perspective of the business, including its name, mission statement, and general business description.
    • The introduction should include details about the business's products or services, target market, and goals.

    Financial Analysis

    • The financial analysis section focuses on the financial aspects of the business, including revenue projections, expenses, and funding requirements.

    Executive Summary

    • The first page of a business plan typically includes the executive summary, which provides a concise overview of the business.
    • The purpose of the executive summary is to provide a brief, yet compelling, summary of the business plan.
    • The executive summary should aim to entice the reader to read the full business plan.
    • The maximum length of the executive summary is typically one to two pages.
    • The executive summary should provide a short, concise, and optimistic overview of the business, including its products or services, target market, and goals.

    Business Name and Mission Statement

    • The name of a business should be unique, memorable, and easy to spell.
    • The mission statement defines the business's purpose and direction.
    • The mission statement of PLDT, for example, focuses on providing superior customer service.

    Vision Statement

    • A vision statement describes the business's long-term goals and aspirations.

    Market Analysis

    • The "Market yourself here" section of the executive summary aims to highlight the business's unique selling points and competitive advantages.

    General Business Description

    • The general business description section includes information about the business's products or services, target market, and goals.

    Learning Environment

    • According to the mission statement, students should learn in a dynamic and collaborative environment.

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    Description

    Learn about the contents and importance of a business plan, with a focus on the first page. Understand how a business plan serves as a roadmap for entrepreneurs and aids in making strategic decisions.

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