16 Questions
What must be considered when creating a multimodal text?
Purpose, Audience, Context
How do Run for Rio and Concert for Kids demonstrate their use of semiotics?
By forwarding a specific message
What should be clear to the creator of a text regarding its purpose?
The message and reason(s) for delivery
Why should the nature and interests of the target audience be considered?
To avoid offending sensibilities
In what context should the message be clearly delivered according to the text?
Through various semiotic resources
What is crucial when evaluating the message or themes of advertisements by Ligo in the Philippines?
Consider the semiotic features
'Reflective Analysis' requires focusing on what aspect of assessing Ligo ads?
How semiotic features add to the message
'Superficial and subliminal' refer to what types of messages conveyed by Ligo ads?
'Visible and hidden' messages
'Meaning making through the interplay of various elements' refers to what aspect of creating texts?
Using multiple modes effectively
What term is sometimes used interchangeably with 'Language in new media'?
Digital discourse
According to Crystal (2011), what two certainties are there about the Internet?
It is not going to go away, and it is going to get larger.
Which classification does not fall under the umbrella of 'new media'?
Television shows
What term refers to language in new media and is connected to the Internet?
Netspeak
Which aspect of new media does 'highly interactive digital technology' refer to?
Hyper-linked
What concept is not associated with Language in new media?
Traditional paper-based communication
Which term can be a synonym for 'Computer-mediated communication'?
e-communication
Test your knowledge on the various local varieties of English that have emerged around the world due to the widespread use of the language alongside local languages. Explore examples such as Indian English, West African English, Singapore English, and Filipino English.
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