Lesson 1

Customer, Company, Context, Collaborators, Competitors

Segmentation, Targeting, Positioning

Product, Place, Promotion, Price

<p>People, Processes, Program, Performance</p> Signup and view all the answers

<p>Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post Purchase Decision</p> Signup and view all the answers

<p>Staples, Impulse Purchases</p> Signup and view all the answers

<p>Shopping Purchases</p> Signup and view all the answers

<p>Specialty purchases</p> Signup and view all the answers