Wine Business in Rioja
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Questions and Answers

Which type of wine is the most popular in the Spanish market?

  • Crianza (correct)
  • Reserva
  • Generic
  • Gran Reserva
  • What percentage of the surface area in Rioja is made up of vineyards of 2 ha or less?

  • Over 50%
  • Over 80%
  • Over 75% (correct)
  • Over 90%
  • How many grape growers farm the vineyard land in Rioja?

  • Around 15,000 (correct)
  • Around 35,000
  • Around 25,000
  • Around 45,000
  • What percentage of grape growers in Rioja sell wines to co-operatives?

    <p>Over 40%</p> Signup and view all the answers

    What percentage of sales volumes of Rioja wines came from exports in 2018?

    <p>Around 37%</p> Signup and view all the answers

    Which are the top three export markets for Rioja wines?

    <p>UK, Germany, USA</p> Signup and view all the answers

    What percentage of sales do the top 10 producers in Rioja make up?

    <p>Over 40%</p> Signup and view all the answers

    What is the average bottle price of Rioja wines compared to Spanish DO wines in general?

    <p>Substantially higher</p> Signup and view all the answers

    Which types of wines are rapidly growing in sales, particularly on export markets?

    <p>White and rosé wines</p> Signup and view all the answers

    What percentage of producers in Rioja sell small volumes, constituting just 12% of the sales?

    <p>Around 80%</p> Signup and view all the answers

    Which region has higher average wine prices compared to Rioja?

    <p>France</p> Signup and view all the answers

    What contributes to the relatively cheap prices of Rioja wines?

    <p>Warmer and flatter areas of the region</p> Signup and view all the answers

    What is the main focus of the marketing of Rioja wines?

    <p>Highlighting diversity and value for money</p> Signup and view all the answers

    Which group of producers promotes their wines under the heading 'Bodegas Familiares de Rioja'?

    <p>First-generation producers</p> Signup and view all the answers

    What is the minimum stock holding required for wineries registered to age wine for release as Crianza, Reserva, Gran Reserva?

    <p>22,500 L</p> Signup and view all the answers

    Which group of producers is leading a campaign to break away from La Rioja?

    <p>Producers from Alava</p> Signup and view all the answers

    What type of wines are the first-generation producers of Rioja 'n' Roll focused on?

    <p>Wines from particular vineyard sites</p> Signup and view all the answers

    Which region is leading a campaign to break away from La Rioja?

    <p>Alava</p> Signup and view all the answers

    What is the name of the group that promotes the wines of like-minded producers and highlights the diversity of Rioja's wineries and wines?

    <p>Bodegas Familiares de Rioja</p> Signup and view all the answers

    What is the role of PR companies in the marketing of Rioja wines?

    <p>Organizing tastings for trade and consumers</p> Signup and view all the answers

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