Wine Business in Rioja

Play an AI-generated podcast conversation about this lesson

Which type of wine is the most popular in the Spanish market?

Crianza (correct)

Reserva

Generic

Gran Reserva

What percentage of the surface area in Rioja is made up of vineyards of 2 ha or less?

Over 50%

Over 80%

Over 75% (correct)

Over 90%

How many grape growers farm the vineyard land in Rioja?

Around 15,000 (correct)

Around 35,000

Around 25,000

Around 45,000

What percentage of grape growers in Rioja sell wines to co-operatives?

Over 40% Signup and view all the answers

What percentage of sales volumes of Rioja wines came from exports in 2018?

Around 37% Signup and view all the answers

Which are the top three export markets for Rioja wines?

UK, Germany, USA Signup and view all the answers

What percentage of sales do the top 10 producers in Rioja make up?

Over 40% Signup and view all the answers

What is the average bottle price of Rioja wines compared to Spanish DO wines in general?

Substantially higher Signup and view all the answers

Which types of wines are rapidly growing in sales, particularly on export markets?

White and rosé wines Signup and view all the answers

What percentage of producers in Rioja sell small volumes, constituting just 12% of the sales?

Around 80% Signup and view all the answers

Which region has higher average wine prices compared to Rioja?

France Signup and view all the answers

What contributes to the relatively cheap prices of Rioja wines?

Warmer and flatter areas of the region Signup and view all the answers

What is the main focus of the marketing of Rioja wines?

Highlighting diversity and value for money Signup and view all the answers

Which group of producers promotes their wines under the heading 'Bodegas Familiares de Rioja'?

First-generation producers Signup and view all the answers

What is the minimum stock holding required for wineries registered to age wine for release as Crianza, Reserva, Gran Reserva?

22,500 L Signup and view all the answers

Which group of producers is leading a campaign to break away from La Rioja?

Producers from Alava Signup and view all the answers

What type of wines are the first-generation producers of Rioja 'n' Roll focused on?

Wines from particular vineyard sites Signup and view all the answers

Which region is leading a campaign to break away from La Rioja?

Alava Signup and view all the answers

What is the name of the group that promotes the wines of like-minded producers and highlights the diversity of Rioja's wineries and wines?

Bodegas Familiares de Rioja Signup and view all the answers

What is the role of PR companies in the marketing of Rioja wines?

Organizing tastings for trade and consumers Signup and view all the answers