6 Questions
Which adopter group does Lauren likely belong to?
Late Majority
What is one characteristic of Lauren's technology adoption behavior?
She values well-informed decisions
Why does Lauren adopt new technology after it has undergone thorough testing and gained widespread acceptance?
She values well-informed decisions
Which of the following best describes how consumers perceive products?
As simple solutions to their needs
What do consumers consider products to be?
Simple solutions to their needs
How do consumers perceive the value of products?
They perceive products as having simple solutions to their needs
Discover which adopter group Lauren likely belongs to based on her preferences towards adopting new technology. Test your knowledge of adopter groups and learn more about the different attitudes and behaviors towards adopting innovation.
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