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Questions and Answers
Which adopter group does Lauren likely belong to?
Which adopter group does Lauren likely belong to?
- Early Majority
- Late Majority (correct)
- Early Adopters
- Innovators
What is one characteristic of Lauren's technology adoption behavior?
What is one characteristic of Lauren's technology adoption behavior?
- She values well-informed decisions (correct)
- She is always the first to try something new
- She is resistant to change
- She only adopts technology after it becomes obsolete
Why does Lauren adopt new technology after it has undergone thorough testing and gained widespread acceptance?
Why does Lauren adopt new technology after it has undergone thorough testing and gained widespread acceptance?
- She values well-informed decisions (correct)
- She wants to be seen as innovative
- She doesn't trust new technology
- She is easily influenced by marketing
Which of the following best describes how consumers perceive products?
Which of the following best describes how consumers perceive products?
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What do consumers consider products to be?
What do consumers consider products to be?
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How do consumers perceive the value of products?
How do consumers perceive the value of products?
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