What's Your Typographical Personality?
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Questions and Answers

Which of the following is true about typography?

  • It has no impact on the tone or message of written content
  • It is not a key element of corporate identity
  • It includes the style, shape, weight, and spacing of written words (correct)
  • It is only important for printed materials
  • What can typography convey before even reading the words?

  • The tone and authority of the message (correct)
  • The intended audience
  • The author's name
  • The length of the content
  • Where is typography important?

  • Only in print materials
  • Only in digital materials
  • In neither print nor digital materials
  • In both print and digital materials (correct)
  • Which of the following is an example of a strong corporate logo design?

    <p>A logo like Apple's bitten apple</p> Signup and view all the answers

    What is the primary purpose of a logo in corporate identity?

    <p>To act as a visual signifier</p> Signup and view all the answers

    Which of the following is NOT an example of a well-known corporate logo design?

    <p>Microsoft's plain text logo</p> Signup and view all the answers

    Which of the following is an example of a strong corporate logo design?

    <p>A bitten apple</p> Signup and view all the answers

    What is the primary purpose of a logo in corporate identity?

    <p>To create a visual signifier that identifies the company instantly</p> Signup and view all the answers

    Which of the following companies has a blue bird as its logo?

    <p>Twitter</p> Signup and view all the answers

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