Wells Fargo Ethics and Selling Practices
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Questions and Answers

What was one of the main drivers in ethical decision making according to the video discussed in class?

  • Economic forecasts
  • Peer pressure
  • Social media influence
  • Unconscious thoughts (correct)
  • What action did Wells Fargo take that marked a significant ethical violation?

  • Launched a new customer service initiative
  • Created fake accounts for customers (correct)
  • Expanded into new markets
  • Increased employee benefits
  • How many Wells Fargo employees were fired as a result of the unethical practices?

  • 8,500
  • 5,300 (correct)
  • 2,000
  • 10,000
  • What is an example of 'reflective practice' in ethical decision making?

    <p>Considering context and affected individuals (D)</p> Signup and view all the answers

    What was the consequence for Wells Fargo's CEO following the scandal?

    <p>Banned from the industry and fined (D)</p> Signup and view all the answers

    According to the content, what should individuals question about their beliefs?

    <p>Whether they agree with these beliefs (A)</p> Signup and view all the answers

    What strategy did Jim Jiang find helpful after experiencing rejection?

    <p>Asking 'why' to gain insight (A)</p> Signup and view all the answers

    Which of the following is NOT one of the four drivers in decision making discussed?

    <p>Emotional intelligence (A)</p> Signup and view all the answers

    What is the primary goal of building long-term relationships in sales?

    <p>Fostering customer trust and loyalty (B)</p> Signup and view all the answers

    Which characteristic is NOT typically associated with a retail sales representative?

    <p>Managing relationships with wholesale buyers (C)</p> Signup and view all the answers

    What does 'cold calling' refer to in sales?

    <p>Prospecting for new clients without prior contact (B)</p> Signup and view all the answers

    What is a key difference between inside sales and outside sales?

    <p>Inside sales reps usually work remotely, while outside sales reps typically work in the field. (C)</p> Signup and view all the answers

    What is the main role of a wholesaler sales representative?

    <p>Managing relationships with retail buyers and distributors (B)</p> Signup and view all the answers

    Which of the following statements best describes the relationship between sales and marketing?

    <p>Marketing drives awareness, while sales are focused on direct transactions. (D)</p> Signup and view all the answers

    Which factor contributes most to ethical behavior among sales personnel?

    <p>The employee’s personal moral values and integrity (C)</p> Signup and view all the answers

    What is one of the key takeaways from rejection therapy?

    <p>Repeated exposure to rejection makes it easier over time. (D)</p> Signup and view all the answers

    How does understanding the concept of 'close rate' help in dealing with rejection?

    <p>It provides perspective on the success rate of sales efforts. (C)</p> Signup and view all the answers

    What is the ultimate aim of the Trust Pyramid in sales relationships?

    <p>To attain customer intimacy and trust (C)</p> Signup and view all the answers

    Which of the following best describes the role of a manufacturer sales representative?

    <p>Selling products to wholesalers and providing technical assistance (A)</p> Signup and view all the answers

    Which of the following aligns with the concept of 'additional business'?

    <p>Generating repeat sales from existing clients (B)</p> Signup and view all the answers

    What is one significant barrier in switching to a new vendor for a customer?

    <p>Incumbency and associated costs (D)</p> Signup and view all the answers

    Flashcards

    Wells Fargo Ethics Case

    A scandal involving the creation of fake accounts to deceive customers.

    Incentivizing Employees

    Motivating workers to perform tasks, often leading to unethical behavior.

    CEO Penalty

    Wells Fargo's CEO was banned and fined for the scandal.

    Ethics Definition

    The conscious practice of making and justifying decisions.

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    Heuristics

    Mental shortcuts that simplify decision-making.

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    Reflective Practice

    Thoughtful decision-making considering context and impact.

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    Personal Ethical Profile

    Individual values that influence decision-making.

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    Embrace Rejection

    Learning opportunities from rejection experiences.

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    Rejection Therapy

    A method to overcome fear of rejection through repeated exposure.

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    Close Rate

    The percentage of sales leads that result in purchases.

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    Retail Sales Rep

    Sells products directly to consumers in stores or online.

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    Wholesaler Sales Rep

    Sells products in bulk to businesses or retailers.

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    Manufacturer Sales Rep

    Sells products from manufacturers to retailers or businesses.

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    Sales vs. Marketing

    Sales is direct and one-to-one, while marketing is broader and one-to-many.

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    Inside Sales

    Sales conducted remotely, often through phone or online.

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    Cold Calling

    Contacting potential customers who haven't expressed interest.

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    Ethical Behavior in Sales

    Actions based on moral standards and values.

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    Trust Pyramid

    A model showing how trust is built through reliability and intimacy.

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    Cross Selling

    Selling additional products to existing customers.

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    Prospecting

    The process of identifying potential customers.

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    Account Management

    Maintaining and nurturing relationships with existing customers.

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    Intimacy in Sales

    Building close relationships with customers based on understanding their needs.

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    Additional Business

    Sales generated from existing customers beyond initial purchases.

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    Study Notes

    Wells Fargo Ethics Case

    • Wells Fargo created fake accounts to incentivize employees and increase sales.
    • Employees were pushed to "cross-sell" products, leading to unethical practices.
    • The CEO was penalized, and over 5,300 employees were fired.
    • This case highlights the importance of ethical sales practices.

    Ethical Decision Making

    • Ethics are about justifying decisions consciously.
    • Decision-making is influenced by unconscious thoughts (heuristics, biases), ingrained customs, personal values, and reflective practice (considering contexts and principles).
    • Ethical behaviors are shaped by culture and personal background.

    Sales Call Rejection Therapy

    • Jim Jiang's TED Talk emphasizes embracing rejection.
    • Understanding the "why" behind rejection can create new opportunities.
    • Rejection is not personal; it's a process of repetition.
    • Learning from rejection and understanding close rates is crucial for success.

    What is Selling?

    • Sales is a mutually beneficial exchange.
    • A holistic business system enables effective sales exchanges.
    • Salespeople represent companies, generate revenue, solve customer problems, and build relationships.
    • Existing customers are easier to sell to due to established trust.
    • Finding new customers involves recognizing switching costs and building trust.
    • Salespeople support post-sale processes and provide company intelligence.

    Types of Sales Representatives

    • Retail Sales Rep: Focuses on selling products to consumers, frequently in stores, and provides assistance during transactions.
    • Wholesaler Sales Rep: Sells products in bulk to retailers, managing relationships and distribution.
    • Manufacturer Sales Rep: Carries in-depth product knowledge and sells goods to wholesalers, retailers, or industrial users.

    Sales vs. Marketing

    • Marketing focuses on brand awareness and product promotion (often one-to-many).
    • Sales is about direct interaction and building relationships (with a focus on businesses).

    Different Sales Roles

    • Edward (Oracle): Focuses on direct selling, prospecting, and maintaining customer relationships with existing accounts.
    • Rob (Reebok): Focuses on account management, building trust, and working with resellers.

    Drivers of Ethical Behavior

    • Individual ethics are influenced by personal values, leadership, and moral frameworks.
    • Organizational culture significantly impacts ethical behavior; a "do what you're told" culture can lead to unethical behavior.

    Sales Terminology

    • Cold calling: Approaching new customers without prior contact.
    • Inside sales: Sales conducted from within the company (often remotely).
    • Outside sales: Sales interactions conducted away from the office.

    Trust Pyramid

    • Trust is a crucial goal in building customer relationships.
    • Intimacy, reliability, competence, authenticity, and grit support trust-building.

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    Description

    This quiz examines the ethical implications of the Wells Fargo case, including the creation of fake accounts and the impact on employees and customers. It also explores ethical decision-making and the importance of embracing rejection in sales. Understand how these elements contribute to ethical sales practices and decision-making.

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