Podcast
Questions and Answers
What was one of the main drivers in ethical decision making according to the video discussed in class?
What was one of the main drivers in ethical decision making according to the video discussed in class?
What action did Wells Fargo take that marked a significant ethical violation?
What action did Wells Fargo take that marked a significant ethical violation?
How many Wells Fargo employees were fired as a result of the unethical practices?
How many Wells Fargo employees were fired as a result of the unethical practices?
What is an example of 'reflective practice' in ethical decision making?
What is an example of 'reflective practice' in ethical decision making?
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What was the consequence for Wells Fargo's CEO following the scandal?
What was the consequence for Wells Fargo's CEO following the scandal?
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According to the content, what should individuals question about their beliefs?
According to the content, what should individuals question about their beliefs?
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What strategy did Jim Jiang find helpful after experiencing rejection?
What strategy did Jim Jiang find helpful after experiencing rejection?
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Which of the following is NOT one of the four drivers in decision making discussed?
Which of the following is NOT one of the four drivers in decision making discussed?
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What is the primary goal of building long-term relationships in sales?
What is the primary goal of building long-term relationships in sales?
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Which characteristic is NOT typically associated with a retail sales representative?
Which characteristic is NOT typically associated with a retail sales representative?
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What does 'cold calling' refer to in sales?
What does 'cold calling' refer to in sales?
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What is a key difference between inside sales and outside sales?
What is a key difference between inside sales and outside sales?
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What is the main role of a wholesaler sales representative?
What is the main role of a wholesaler sales representative?
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Which of the following statements best describes the relationship between sales and marketing?
Which of the following statements best describes the relationship between sales and marketing?
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Which factor contributes most to ethical behavior among sales personnel?
Which factor contributes most to ethical behavior among sales personnel?
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What is one of the key takeaways from rejection therapy?
What is one of the key takeaways from rejection therapy?
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How does understanding the concept of 'close rate' help in dealing with rejection?
How does understanding the concept of 'close rate' help in dealing with rejection?
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What is the ultimate aim of the Trust Pyramid in sales relationships?
What is the ultimate aim of the Trust Pyramid in sales relationships?
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Which of the following best describes the role of a manufacturer sales representative?
Which of the following best describes the role of a manufacturer sales representative?
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Which of the following aligns with the concept of 'additional business'?
Which of the following aligns with the concept of 'additional business'?
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What is one significant barrier in switching to a new vendor for a customer?
What is one significant barrier in switching to a new vendor for a customer?
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Flashcards
Wells Fargo Ethics Case
Wells Fargo Ethics Case
A scandal involving the creation of fake accounts to deceive customers.
Incentivizing Employees
Incentivizing Employees
Motivating workers to perform tasks, often leading to unethical behavior.
CEO Penalty
CEO Penalty
Wells Fargo's CEO was banned and fined for the scandal.
Ethics Definition
Ethics Definition
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Heuristics
Heuristics
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Reflective Practice
Reflective Practice
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Personal Ethical Profile
Personal Ethical Profile
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Embrace Rejection
Embrace Rejection
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Rejection Therapy
Rejection Therapy
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Close Rate
Close Rate
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Retail Sales Rep
Retail Sales Rep
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Wholesaler Sales Rep
Wholesaler Sales Rep
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Manufacturer Sales Rep
Manufacturer Sales Rep
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Sales vs. Marketing
Sales vs. Marketing
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Inside Sales
Inside Sales
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Cold Calling
Cold Calling
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Ethical Behavior in Sales
Ethical Behavior in Sales
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Trust Pyramid
Trust Pyramid
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Cross Selling
Cross Selling
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Prospecting
Prospecting
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Account Management
Account Management
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Intimacy in Sales
Intimacy in Sales
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Additional Business
Additional Business
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Study Notes
Wells Fargo Ethics Case
- Wells Fargo created fake accounts to incentivize employees and increase sales.
- Employees were pushed to "cross-sell" products, leading to unethical practices.
- The CEO was penalized, and over 5,300 employees were fired.
- This case highlights the importance of ethical sales practices.
Ethical Decision Making
- Ethics are about justifying decisions consciously.
- Decision-making is influenced by unconscious thoughts (heuristics, biases), ingrained customs, personal values, and reflective practice (considering contexts and principles).
- Ethical behaviors are shaped by culture and personal background.
Sales Call Rejection Therapy
- Jim Jiang's TED Talk emphasizes embracing rejection.
- Understanding the "why" behind rejection can create new opportunities.
- Rejection is not personal; it's a process of repetition.
- Learning from rejection and understanding close rates is crucial for success.
What is Selling?
- Sales is a mutually beneficial exchange.
- A holistic business system enables effective sales exchanges.
- Salespeople represent companies, generate revenue, solve customer problems, and build relationships.
- Existing customers are easier to sell to due to established trust.
- Finding new customers involves recognizing switching costs and building trust.
- Salespeople support post-sale processes and provide company intelligence.
Types of Sales Representatives
- Retail Sales Rep: Focuses on selling products to consumers, frequently in stores, and provides assistance during transactions.
- Wholesaler Sales Rep: Sells products in bulk to retailers, managing relationships and distribution.
- Manufacturer Sales Rep: Carries in-depth product knowledge and sells goods to wholesalers, retailers, or industrial users.
Sales vs. Marketing
- Marketing focuses on brand awareness and product promotion (often one-to-many).
- Sales is about direct interaction and building relationships (with a focus on businesses).
Different Sales Roles
- Edward (Oracle): Focuses on direct selling, prospecting, and maintaining customer relationships with existing accounts.
- Rob (Reebok): Focuses on account management, building trust, and working with resellers.
Drivers of Ethical Behavior
- Individual ethics are influenced by personal values, leadership, and moral frameworks.
- Organizational culture significantly impacts ethical behavior; a "do what you're told" culture can lead to unethical behavior.
Sales Terminology
- Cold calling: Approaching new customers without prior contact.
- Inside sales: Sales conducted from within the company (often remotely).
- Outside sales: Sales interactions conducted away from the office.
Trust Pyramid
- Trust is a crucial goal in building customer relationships.
- Intimacy, reliability, competence, authenticity, and grit support trust-building.
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Description
This quiz examines the ethical implications of the Wells Fargo case, including the creation of fake accounts and the impact on employees and customers. It also explores ethical decision-making and the importance of embracing rejection in sales. Understand how these elements contribute to ethical sales practices and decision-making.