Web 1.0 vs Web 2.0 vs Web 3.0

Web Evolution: 1.0 to 3.0

• Web 1.0 is primarily read-only, focused on company-owned content
• Web 1.0 began in 1996 with 45 million users and grew to over a billion by 2016
• In Web 2.0, the focus shifted to "community" and shared information
• Web 2.0 is dynamic and described as the "wildly read-write web"
• Web 3.0 emphasizes the "read-write-execute" model and the "portable personal web"
• Web 3.0 focuses on individual users and consolidates dynamic content

Web Types Key Features

• Web 1.0 is company-focused and uses home pages and HTML portals
• Web 1.0 relies on owning content, web forms, and directories for organization
• Web 1.0 uses Netscape and advertising, measured by page views
• Web 2.0 focuses on communities, utilizing blogs and XML/RSS feeds
• Web 2.0 involves sharing content and using web applications with tagging
• Web 2.0 leverages Google and word-of-mouth, measured by cost per click advertising
• Web 3.0 focuses on the individual, using lifestreams and consolidating dynamic content
• Web 3.0 employs the semantic web, widgets, and mashups
• Web 3.0 utilizes user behavior analysis, iGoogle and NetVibes, and "advertainment"
• Web 3.0 is measured by user engagement

Rich Content and User Experience

• Active user participation is a key indicator of rich media content on a website
• Rich media includes advanced technology with animations and audio for instant user interactions
• YouTube maximizes rich media content, like freedom of expression and information
• Facebook helps people connect, communicate, find communities, and grow businesses

Website Success Elements Overview

• Rich content influences the online environment
• Website developers must consider certain elements to create well-conceptualized websites
• Identifying the users or target audience helps to show the usefulness of a website
• Integrating rich media content must have a function; accessibility is important
• Malfunctions, like broken links, affect user experience and the online environment
• Usability is a measure of how simple it is for a user to manipulate the site
• Websites should be easy to use for both infrequent and daily visitors
• Web 1.0 sites served a commercial purpose, such as selling products or subscriptions
• Websites maximize functionality for effective advertising to influence consumers
• Rich media content must contribute to the overall look of the website
• Rich media content must be placed strategically to improve user experience

Basic Elements of Multimedia

• Text is a basic element forming sentences, phrases, and paragraphs
• Graphics are digital representations of non-textual material, like illustrations or photos
• Animation consists of graphics creating an impression of motion
• Video is digital images played at 15 to 30 frames per second to create motion
• Audio includes rhythm, voice, or other sounds

Types of Multimedia

• Linear multimedia progresses in chronological order without navigation
• Linear multimedia is useful for transmitting a fixed message, such as a video presentation
• Non-linear multimedia allows free movement around all aspects in any order
• Hypermedia like games are examples of non-linear multimedia

Multimedia Contents

• Video presents recorded motion pictures, shareable on platforms like YouTube
• Sound, music, or audio is something that can be heard, like on Spotify

Online Applications

• Online games like those on Y8.com and Facebook are browser-based and don't require installation
• Online tests and survey forms automatically display results
• Courseware includes online courses that simulate a classroom experience

Podcasts and Vodcasts

• Podcasts are episodic series of digital audio or text files for listening
• TED Talks and Ear Biscuits are examples of podcasts
• Vodcasts are videos stored in digital form, downloadable for viewing on a device
• YouTube series/shows and Facebook live streaming videos are examples of vodcasts

Multimedia Pros and Cons

• Multimedia is user-friendly, multi-sensorial, integrated, interactive, and flexible
• Multimedia is versatile for various audiences
• Disadvantages of multimedia include information overload and that it takes time and money to compile
• Too much multimedia makes it unpractical

Youtube Embedding

• Embedding a YouTube video involves searching for a video and clicking the share button
• Next, copy the link and click the embed button
• Then, paste the copied URL and click the insert button and finally, preview to check

ICT in Recent History

• Radio Veritas' main function is to spread the accurate information, especially the Word of God
• April 11, 1969: Radio Veritas facility opened by Cardinal Antonio Samore and Cardinal Rufino Santos
• Radio Veritas gained audience after reporting the assassination of Senator Benigno “Ninoy” Aquino on August 21, 1983
• Jaime Cardinal Sin's call over Radio Veritas led to a four-day major protest with two million participants from February 22-25, 1986
• Before Filipinos turned to chatting, the Philippines was named "Text Capital of the World"
• 1995: SMS (Short Message Service) was introduced as a promotional gimmick
• 1998: Philippine mobile-service providers launched SMS as a service for hearing-impaired users
• 2001: Filipinos used SMS for communication which led to wide mobile phone ownership
• Filipinos owning mobile phones increased to around five million by 2001
• EDSA Dos or Second People Power Revolution happened in 2001 due to corruption issues
• Text messages mobilized protesters to gather at the EDSA Shrine in January 2001
• Former President Erap released a resignation letter on January 20, 2001
• Million People March took place from August 22-26, 2013, protesting misuse of the PDAF
• Facebook, Twitter, and Change.org were used by organizers
• The Change.org platform's aim is to help people create change

Yolanda and Google Person Finder

• Typhoon Yolanda (Haiyan) was one of the most powerful typhoons in Philippine history
• In January 2013, Google Philippines office was officially launched
• Google's Yolanda People Finder is an open-access software platform for posting and finding information

Starting an Online Petition

• Visit change.org to start or sign an online petition
• New users can sign up with their Facebook account or input their log-in details
• The next step is to click "start petition button" and select the issue
• To support a petition, complete the sentence "I'm signing because..." and click "sign this petition button"

ICT for Advocacy

• ICT tools and platforms changed communication
• ICT can be a medium for developmental communication and advocacy

Developmental Communication

• Developmental communication brings applicable knowledge to societies
• Developmental communication wants to influence stakeholders and policy makers, identify challenges, build favorable environments, and share knowledge
• Information and Communication Technologies for Development (ICT4D) is an example of this

ICT4D

• ICT aims to bridge the gap between technological "haves" and "have nots"
• ICT supports socio-economic development, international development, and human rights
• Examples include sending and receiving mobile money
• ICT promotes easier, safer alternatives to cash payments

Advocacy

• Advocacy is the active promotion of a cause or principle
• Advocacy involves actions that lead to a selected goal
• Advocates argue on behalf of others

Communication & Advocacy Success

• The success of developmental communication and advocacy depends on ICT platforms and tools

Social Media Benefits

• Social media can reach large audiences and create organic content
• Social media directly connects with an audience, evaluate performance, and enables joining social media networks for free
• Social media users may receive negative feedback and have potential for embarrassment

"Faces" of Social Media

• "The Good" refers to contacting people regardless of distance and time zone
• "The Bad" involves hiding behind screens and avatars which may lead to a loss of control
• "The Ugly" can cause broken relationships, self-centeredness, and cybercrimes

ICT Social Change Project

• The process starts with planning or conceptualizing the campaign by researching the topic and setting deadlines also creating a site map
• The development stage is the actual creation of the website or campaign materials
• Releasing the campaign to the public and direct communication with site visitors is necessary
• Improve and update the website throughout the duration of the project

Concept Paper

• A concept paper is a 1-2 page document showing the details to convince sponsors
• It needs to meet SMART criteria: specific, measurable, attainable, realistic, and time-bound

Concept Paper Elements

• Introduction: indicate the mission, vision, and a short introductory paragraph of the project
• Purpose: convince funders why project is worth their time, effort, and money
• Description: show necessary information and purpose of project elements
• Support: indicate the budget needed
• Contact Information: provide ways to contact those looking to sponsor

ICT Research

• Must find an ICT tool to contact, inform, and mobilize people, which is accomplished by digital advocacy

Audience Profiling

• Audience profiling involves establishing who the target audience is
• Demographics is a method of audience profiling which uses statistics, age, location, gender, language, and country
• Psychographics mark the observation of individual viewing and spending habits.

Audience Psychographics

• It includes beliefs, values, attitudes, motivations, and aspirations, which is part of 4C's marketing model for cross-cultural consumer characterization

7 Categories Used For Characterizing Audiences

• Mainstreamers seek security and favor value for money
• Aspirers seek status and prioritize image, fashion, and appearance
• Succeeders seek control and value strong goals
• Resigned people seek survival through traditions
• Explorers seek new things
• Strugglers seek escape from alienation
• Reformers seek enlightenment

Research & Profiling Summary

• Crafting an effective publicity strategy requires knowing the audience's needs and concerns
• Expected to create an audience profile that is a fictitious character to model after a member of your target audience

Audience Profile Steps

• Collect data.
• Research audience demographics.
• Identify pain points.
• Round out likes and dislikes.
• Describe your ideal audience.
• Update as needed.

Demographic Categories

• Demographics include age range, gender, and common job titles
• Psychographics cover likes, dislikes, goals, values, and challenges
• Include 3-5 needs and problems of audience
• Preferred communication channels are ICT platforms
• Include preferred content types like image or audio

Designing and Copywriting for ICT Projects

• This includes assigning tasks for good performance and productivity of the group
• A copywriter is responsible for writing the text used in the website to persuade or motivate people

Copywriting Defined

• Copywriting is a process of persuasive writing for marketing and promotional materials

Website Designer Defined

• A web designer designs the website's aesthetics and usability using the designer focuses on the exterior and the interior design

Project Success

• To make a project successful, a copywriter and designer must work together
• This includes communication, collaboration, and concept

Communication Defined

• Communication is all about sharing thoughts and ideas

Collaboration Defined

• Cambridge English Dictionary defines collaboration as two or more people working together to achieve the same thing

Concept Defined

• the designer and the copywriter create a concept that achieves the goal of the ICT project using continuous communication and collaboration

ICT Development

• A prototype is the sample model of a product

Purpose of Prototype

• The purpose is to test a concept, process, or design and see its weaknesses

Prototype Types

• Low: refers to a paper design such as sticky notes and sketches

• High: refers to images representing its final design

Dimensions of the Prototype

• determined by Carolyn Snyder

Development Stage

• It involves production of images, infographics, etc using share awareness, reach your target audience, and bring a social change.

Hosting Platforms

• Wordpress is a good source

Wordpress Described

• It uses an is an open-source software you can use to create a beautiful website or blog, and the most popular online pulblishing platform. - It is a world-known Content Management System.

Wordpress Types

• Wordpress.com uses limited Theme Support and No Plugins allowed

• Wordpress.org uses Full Theme Support and can Regular Expense

Wix

• Has the freedom to grow with whatever needs the user has

Steps on How to Wix

• Sign up for a free website builder.
• Customize a template or get a website made for you. Choose your starting point.
• Drag and drop 100s of design features.
• Get ready for business. Add an online store, booking system, members area and blog.
• Publish your website and go live.
• Drive traffic to your site. Use advanced SEO tools and integrated marketing solutions.

Jimdo Defined

• It is known as cloud website builder and supports simplicity

Google Sites

• has Google features and is a Web page-creation tool offered by Google

Facebook

• it is a networking site that allows others to find your company
• It is easy to upload content
• It may lack customer support

What Cybercrime is

• Cybercrimes are illegal acts using the internet or computer networks

Common Cybercrimes

• Phishing/Spoofing is tricking an email recipient to download harmful materials
• Blackmail/Extortion is requesting payment for their reputation
• Accessing Stored Communications/Hacking is getting through unauthorized systems
• Sports Betting is illegal
• Non-Delivery of Merchandise is Scamming buyers with the items they bought
• Electronic Harassment is annoy individuals anonymously
• Child Pornography is illegal
• Prostitution is illegal
• Drug Trafficking is illegal
• Criminal Copyright Infringement is done via Piracy

How to Combat

• Network Security is using firewalls, secure connections, strong passwords, and anti-malware

• Investigation requires URL tracing, logging

• Penalties use legal action

Terms on What Cybercrime is

• Phishing: Known as spoofing and involves spamming emails
• Spam: Unwanted or unsolicited emails
• Blackmail: Asking for something in return
• Hacking: Getting past security
• Cyberbullying: Electronic Harassment
• Copyright Infringement: Piracy for financial gain
• Encryption: Using code