Podcast
Questions and Answers
What must marketers do to gain an edge in the market?
What must marketers do to gain an edge in the market?
What shapes needs, wants, and demands?
What shapes needs, wants, and demands?
What must marketers do after identifying target markets?
What must marketers do after identifying target markets?
Study Notes
- Needs, wants, and demands are all shaped by society.
- Needs preexist marketers and want s are shaped by society and the individual.
- Marketers must decide which target markets to pursue and what product/service mix to offer.
- After identifying target markets, the marketer must position the product in the mind of the target buyer.
- To gain an edge in the market, marketers must help buyers learn what they want.
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Description
Test your knowledge of marketing concepts with this quiz. Explore the influence of society on needs, wants, and demands, as well as the role of marketers in identifying target markets and positioning products.
