Untitled Quiz

<p>Satisfacer las necesidades del cliente y de la organización (A)</p> Signup and view all the answers

<p>Promover productos de consumo a través de estrategias comunicativas (B)</p> Signup and view all the answers

<p>Principalmente en el siglo XX, adaptándose al mercado (C)</p> Signup and view all the answers

<p>Diferenciar los productos de la competencia mediante marcas (D)</p> Signup and view all the answers

<p>Incitación al ahorro de los consumidores (C)</p> Signup and view all the answers

<p>Tienen alta participación en el mercado y bajo crecimiento. (B)</p> Signup and view all the answers

<p>Alta participación en mercados de alto crecimiento. (B)</p> Signup and view all the answers

<p>Una gran cantidad de recursos para sostener su participación. (B)</p> Signup and view all the answers

<p>Proporcionar flujo de efectivo sostenible. (D)</p> Signup and view all the answers

<p>Mantener inversiones para proteger su posición de mercado. (B)</p> Signup and view all the answers

<p>Incrementar la inversión en recursos. (A)</p> Signup and view all the answers

<p>Son mercados con alta participación y bajo crecimiento. (B)</p> Signup and view all the answers

<p>Invertir fuertemente en marketing para defender la cuota de mercado. (D)</p> Signup and view all the answers

<p>New Balance (B)</p> Signup and view all the answers

<p>El diseño del logo (D)</p> Signup and view all the answers

<p>Ofrecer nuevos usos para el envase (B)</p> Signup and view all the answers

<p>Diseño atractivo (D)</p> Signup and view all the answers

<p>Carrefour (C)</p> Signup and view all the answers

<p>Complejidad en la apertura (A)</p> Signup and view all the answers

<p>Cadillac (C)</p> Signup and view all the answers

<p>Los servicios y publicidad asociados (A)</p> Signup and view all the answers

<p>Producción del producto (A)</p> Signup and view all the answers

<p>La identificación de atributos importantes del producto (D)</p> Signup and view all the answers

<p>Clasificar productos según su impacto en la facturación (A)</p> Signup and view all the answers

<p>Los nuevos productos (D)</p> Signup and view all the answers

<p>Atribuir al producto cualidades únicas que lo distingan (C)</p> Signup and view all the answers

<p>La formulación del producto (C)</p> Signup and view all the answers

<p>La diferenciación de productos es clave para una buena política comercial (C)</p> Signup and view all the answers

<p>Analizar la rentabilidad y el análisis de Pareto (C)</p> Signup and view all the answers

<p>FRESH GOLD (C)</p> Signup and view all the answers

<p>CHEAP &amp; CHIC (A)</p> Signup and view all the answers

<p>Florales (B)</p> Signup and view all the answers

<p>La calidad del producto (A)</p> Signup and view all the answers

<p>I LOVE LOVE (D)</p> Signup and view all the answers

<p>Instrucciones de cuidado del producto (B)</p> Signup and view all the answers

<p>SO REAL (D)</p> Signup and view all the answers

<p>El nombre del fabricante (C)</p> Signup and view all the answers

<p>Mejorar la visibilidad en resultados orgánicos de buscadores. (D)</p> Signup and view all the answers

<p>Conversión de leads en clientes. (C)</p> Signup and view all the answers

<p>Esponsorización de productos. (C)</p> Signup and view all the answers

<p>Es una forma de marketing de pago. (D)</p> Signup and view all the answers

<p>Conseguir reseñas sobre la compañía y sus productos. (D)</p> Signup and view all the answers

<p>Campañas publicitarias en banners. (C)</p> Signup and view all the answers

<p>Lugares donde se pueden vender productos y servicios en línea. (C)</p> Signup and view all the answers

<p>Enviar mensajes comerciales a través de correo electrónico. (B)</p> Signup and view all the answers

Planning and executing the concept, price, distribution, and communication of ideas, products, and services to create satisfying exchanges for individuals and organizations.

Ensuring a product, idea or service reaches its buyer/user effectively.

Marketing has different perspectives: advertising, promotion, and stimulating consumerism.

Marketing mostly rose in the 20th century and evolved with market conditions.

A market situation where goods are in short supply relative to consumer demand.

A market situation where supply of goods exceeds consumer demand.

A company faces a large customer base yet has limited role or marketing involvement as they mainly focus on production.

Company adapts to growing demand, and marketing activities evolve, with new distribution models emerging.

A product in a market that is no longer growing rapidly. Sales growth is slowing.

High market share, low growth market; generating a lot of money.

High market share, high market growth; very profitable but also very competitive.

Low market share, high market growth; requires significant investment to succeed.

The collection of all products a company sells.

The percentage of a market that a particular product or company controls.

The rate at which a market is increasing or decreasing.

Decisions about product types and investments for optimal growth and profitability.

The first Moschino Cheap & Chic fragrance, released in 1995.

Fresh Gold (2017) 50ml costs 85€.

This fragrance belongs to the Floral family.

This fragrance belongs to the Floral family.

Labels can be class, brand, info, or descriptive.

Fresh Couture 50ml costs 72€.

Provides information about products or manufacturers, often on the packaging.

L'Eau fragrance is Fruity.

Improving website visibility in search engine results for specific keywords through technical changes to website structure and content.

Paid marketing strategy to increase website visibility on search engine results pages.

Sending commercial messages via email.

Attracting and gaining new users for a product or service.

Transforming potential customers into leads.

Turning leads into paying customers.

Keeping existing customers engaged and loyal.

Four key steps: Acquisition, Conversion (leads), Conversion (customers), Retention.

Analyzing a product's physical composition, qualities, and role within a product line and range.

Three views of a product: physical product, product features (packaging, services, etc.), and customer needs & desires.

Creating real or perceived differences in a product to stand out from competitors.

Understanding how customers react to product offerings, key to identifying important product attributes.

The collection of products offered by a company which includes new and existing products.

A technique for categorizing products based on their sales contribution, identifying top performers.

A method used to identify the most important factors or elements in a business, where a small percentage contributes to most of the sales or profit.

Optimizing the product range based on sales and profitability data obtained from Pareto analysis and return.

The process of designing and creating containers or wraps for products, including aspects that contribute to product goals. It's not just the physical container; it also considers factors meant to achieve marketing objectives.

Techniques used to increase product consumption by current customers, like enlarging package sizes.

Giving the package novel features or uses not found in competitors' products to attract new customers; often using promotional designs.

Offering the possibility of exchanging empty containers for new filled ones; this can cultivate customer loyalty and create a positive sustainable image.

The physical properties of a package, like its durability and safety during transportation.

The visually appealing design of the package; how attractive it is to potential buyers.

Ensuring easy handling and carrying of the product by the consumer, including factors like resealing capabilities or durability.

Clear labeling of crucial information, e.g., item quantities, types, critical details for store staff/warehousing.