Alma/Paypal

Study Notes

PayPal is a global pioneer in payment solutions but is new to the BNPL market, especially in France/EU.
There are two main issues with using PayPal as a payment solution: high basket loss and the risk of disastrous customer satisfaction.
Alma offers a better BNPL solution with lower merchant risk and better customer satisfaction.
PayPal's Almaaknesses include a lack of omnichannel experience and high basket loss. Alma's key strengths include a consistent and complete internationalized offer and great customer support.
At Alma, clients are guaranteed 90% over time and the highest acceptance rate in the market.
PayPal offers a lot of products, not all available in every country.
Complex product offering: a lot of products, not all available in every country.
Low pricing: good strategy to gain new merchants.
Avoiding over-indebtedness: no fees for p4x and no late fees.
Product Gap Analysis - Alma vs Competitor:
At Alma, clients are guaranteed 90% over time and the highest acceptance rate in the market.
PayPal offers a lot of products, not all available in every country.
Low pricing: good strategy to gain new merchants.
Avoiding over-indebtedness: no fees for p4x and no late fees.
Product Gap Analysis - Alma vs Competitor:
At Alma, clients are guaranteed 90% over time and the highest acceptance rate in the market.
PayPal offers a lot of products, not all available in every country.
Low pricing: good strategy to gain new merchants.
Avoiding over-indebtedness: no fees for p4x and no late fees.