Podcast
Questions and Answers
Radio output is randomly selected programs without consideration for the audience's mind.
Radio output is randomly selected programs without consideration for the audience's mind.
False
Breakfast shows are the most important program at most radio stations.
Breakfast shows are the most important program at most radio stations.
True
Daytime shows are aimed only at housewives.
Daytime shows are aimed only at housewives.
False
Drive time shows provide information about traffic or travel to get people to work.
Drive time shows provide information about traffic or travel to get people to work.
Signup and view all the answers
Radio programs are designed to match the real-life activities of listeners.
Radio programs are designed to match the real-life activities of listeners.
Signup and view all the answers
The pace of radio programs tends to increase after breakfast shows.
The pace of radio programs tends to increase after breakfast shows.
Signup and view all the answers
Daytime shows are designed to be complex and require a lot of effort from listeners.
Daytime shows are designed to be complex and require a lot of effort from listeners.
Signup and view all the answers
14 million listeners tune in to daytime shows.
14 million listeners tune in to daytime shows.
Signup and view all the answers
Breathing deeply through the diaphragm can help to increase the pitch of the voice.
Breathing deeply through the diaphragm can help to increase the pitch of the voice.
Signup and view all the answers
Voice training is a substitute for practice in radio broadcasting.
Voice training is a substitute for practice in radio broadcasting.
Signup and view all the answers
Practicing in front of a mirror is an effective way to improve radio broadcasting skills.
Practicing in front of a mirror is an effective way to improve radio broadcasting skills.
Signup and view all the answers
Writing for radio should focus on how the text looks on paper.
Writing for radio should focus on how the text looks on paper.
Signup and view all the answers
Radio scripts should be written in a formal, professional tone.
Radio scripts should be written in a formal, professional tone.
Signup and view all the answers
It is recommended to speak quickly and enthusiastically throughout a radio script.
It is recommended to speak quickly and enthusiastically throughout a radio script.
Signup and view all the answers
One should write long, complex sentences when writing for radio.
One should write long, complex sentences when writing for radio.
Signup and view all the answers
The first sentence of a radio script should be a general introduction to the topic.
The first sentence of a radio script should be a general introduction to the topic.
Signup and view all the answers
Functional listeners are usually older people who tune in to radio for entertainment.
Functional listeners are usually older people who tune in to radio for entertainment.
Signup and view all the answers
The audience of radio after 7 PM is generally very large.
The audience of radio after 7 PM is generally very large.
Signup and view all the answers
Overnight shows are often used to experiment with new music formats.
Overnight shows are often used to experiment with new music formats.
Signup and view all the answers
Sports features are typically broadcast on Sunday afternoons.
Sports features are typically broadcast on Sunday afternoons.
Signup and view all the answers
The music played on most stations is randomly selected by individuals.
The music played on most stations is randomly selected by individuals.
Signup and view all the answers
Love music is generally regarded as more suitable to breakfast shows.
Love music is generally regarded as more suitable to breakfast shows.
Signup and view all the answers
Most radio stations in Britain are speech-based.
Most radio stations in Britain are speech-based.
Signup and view all the answers
Music policy is not influenced by the time of day or the sequence of songs.
Music policy is not influenced by the time of day or the sequence of songs.
Signup and view all the answers
Study Notes
The Radio Day
- Radio output is a carefully considered blend of audio designed to cater to a particular audience's needs at a specific time of day.
- The day is broken into segments or zones based on Scanell's model, which matches the daily life of most people.
- These zones are designed to provide content that suits the listener's needs at a particular time and circumstances.
Breakfast Shows
- The most important program at most stations, aiming to hook listeners for the rest of the day and promote other shows and the station itself.
- 14 million listeners tune in to breakfast shows.
Day Time Shows
- The pace of programs tends to slow down after breakfast shows, assuming most people are at their destinations by 9-10 am.
- Traditionally, these zones were aimed at housewives, but now they cater to a wide variety of listeners, including office workers tuning in online.
- Day time shows often feature requests, competitions, and phone-ins, serving as "chewing gum for the brain" to keep listeners engaged.
Drive Time Shows
- The pace picks up again as the traditional workday comes to an end, serving the same function as breakfast shows but in reverse.
- These shows provide information about traffic or travel, news, and serve as a bridge between breakfast and overnight shows.
Functional Listeners
- Listeners who tune in to get specific information, such as weather forecasts or traffic updates.
- Functional listeners are often younger people who come to radio for specific needs.
Evening or Overnight Shows
- The audience for radio after 7 pm is generally small, with 4 million listeners.
- These shows often feature music, such as jazz, dance, or alternative music.
- Overnight shows were previously used to trial new presenters and formats.
Week End Shows
- The pace is more relaxed, with a focus on leisure activities.
- Traditionally, sports features are aired on Saturday afternoons, even on music-based stations.
Music
- Most radio stations in Britain are music-based, and the style of music played is crucial to the station's identity.
- Music policy is developed to appeal to the target audience, and even popular music may not be compatible with the station's overall sound.
- Music is selected to reflect the time of day and the sequence in which it is played.
Voice Training
- Voice trainers teach new broadcasters how to breathe deeply using the diaphragm to prevent nervousness and sound more resonant and authoritative.
- Techniques such as sitting up straight, relaxing shoulders, and doing mouth exercises help to improve voice quality.
- Voice training is useful, but practice is essential to release the full potential of one's voice.
Writing for Radio
- Writing for radio requires a different approach than writing for reading, focusing on how it sounds rather than how it looks on paper.
- Radio scripts should be conversational, engaging, and inclusive, using language like "we" and "us".
- Scripts should be logically and evenly paced, with one idea per sentence, and should grab the listener's attention from the first sentence.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Learn how to breathe deeply using your diaphragm to sound more confident and authoritative on air. This technique can help reduce nervousness and make your voice sound more resonant.
