Visual Communication Chapter 1 Quiz

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Questions and Answers

Visual communication is receiving and transmitting messages through ______ means.

visual

Visual communication expresses emotion, feelings, ideas, information, and thoughts with a combination of words and pictures, art, typography, photography, symbols, movies, and/or ______.

sounds

Creating visual communication calls for summarizing information for easy consumption by readers and ______.

audiences

Visual communication tends to be easier for other cultures to translate than ______.

<p>text</p> Signup and view all the answers

If done correctly, visual communication resists ______.

<p>misinterpretation</p> Signup and view all the answers

Aldous Huxley detailed his efforts to teach himself how to see more clearly in his 1942 work The Art of ______.

<p>Seeing</p> Signup and view all the answers

Aldous Huxley's main purpose in the book was to convey the idea that seeing clearly is mostly the result of thinking ______.

<p>clearly</p> Signup and view all the answers

Sensing plus selecting plus perceiving equals ______.

<p>seeing</p> Signup and view all the answers

To sense simply means letting enough light enter your eyes so that you can see objects ______ around you.

<p>immediately</p> Signup and view all the answers

To select is to focus and look at a specific part of a scene within the enormous frame of possibilities that sensing ______.

<p>offers</p> Signup and view all the answers

You must try to make sense of what you ______.

<p>select</p> Signup and view all the answers

The most pathetic person in the world is someone who has sight, but has no ______.

<p>vision</p> Signup and view all the answers

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Study Notes

What is Visual Communication?

  • Visual communication is the process of receiving and transmitting messages through visual means, combining words and pictures, art, typography, photography, symbols, movies, and/or sounds to express emotions, feelings, ideas, information, and thoughts.
  • It involves both the eyes and the brain to interpret sensory information.

Advantages of Visual Communication

  • Summarizing information for easy consumption by readers and audiences
  • Easier to translate for other cultures than text
  • Resists misinterpretation when done correctly
  • Simplifies and communicates complex ideas and data
  • Provides a holistic understanding that words alone cannot convey

The Art of Seeing

  • Aldous Huxley's book "The Art of Seeing" emphasizes the importance of thinking clearly to see clearly
  • "Sensing plus selecting plus perceiving equals seeing" - Aldous Huxley

The Art of Seeing: Methods

  • Sensing: letting enough light enter the eyes to see objects immediately around
  • Selecting: focusing and looking at a specific part of a scene
  • Perceiving: making sense of what is selected

Types of Visual Messages

  • Mental: those experienced from inside the mind (thoughts, dreams, fantasies)
  • Direct: those seen without media intervention
  • Mediated: those seen through print or screen medium (paper, movie, television, or web)

Quote

  • "The most pathetic person in the world is someone who has sight, but has no vision." - Helen Keller

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