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Questions and Answers
What should brand guidelines include?
What should brand guidelines include?
- Logo usage including color palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions (correct)
- Fonts and text sizes
- Brand history, mission, values, and vision
- Business card and letterhead designs
How should brand guidelines be used?
How should brand guidelines be used?
- To ensure consistency
- To demonstrate the company's mission
- To be concise, easy-to-read, and digitally accessible (correct)
- To be shared and understood easily by anyone
What is a brand guideline?
What is a brand guideline?
- A brand ‘rulebook’
- A set of clearly defined rules and standards (correct)
- A way to represent a brand to the world
- A way to communicate the company's mission
