Brand Guidelines: Importance and Usage

Logo usage including color palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions (correct)

Fonts and text sizes

Brand history, mission, values, and vision

Business card and letterhead designs

To ensure consistency

To demonstrate the company's mission

To be concise, easy-to-read, and digitally accessible (correct)

To be shared and understood easily by anyone

A brand ‘rulebook’

A set of clearly defined rules and standards (correct)

A way to represent a brand to the world

A way to communicate the company's mission