Podcast
Questions and Answers
What is the name of the coffee brand being advertised?
What is the name of the coffee brand being advertised?
Chase & Sanborn
What is the main message of the advertisement?
What is the main message of the advertisement?
- To demonstrate the freshness of Chase & Sanborn coffee (correct)
- To encourage readers to use coffee as a daily ritual.
- To highlight the benefits of using Chase & Sanborn coffee.
- To promote a new product from Chase & Sanborn.
The advertisement suggests that if you are caught store testing, your husband will be upset with you.
The advertisement suggests that if you are caught store testing, your husband will be upset with you.
True (A)
The advertisement claims that Chase & Sanborn coffee is packed under pressure.
The advertisement claims that Chase & Sanborn coffee is packed under pressure.
Flashcards
Store-Testing
Store-Testing
The practice of trying out various coffee brands in stores before purchasing a full bag.
Pressure Packed Top Can
Pressure Packed Top Can
A technique used in Chase & Sanborn coffee cans to ensure freshness.
Flat Coffee
Flat Coffee
A coffee with a lack of aroma and flavor intensity.
Advertisement's Persuasive Strategy
Advertisement's Persuasive Strategy
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Emotional Appeal of the Ad
Emotional Appeal of the Ad
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Direct Question in the Headline
Direct Question in the Headline
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Guarantee of Freshness
Guarantee of Freshness
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Simplicity of Freshness Testing
Simplicity of Freshness Testing
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Encouraging Frequent Consumption
Encouraging Frequent Consumption
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Unique Selling Proposition (USP)
Unique Selling Proposition (USP)
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Study Notes
Vintage Advertisement for Chase & Sanborn Coffee
- Advertisement uses a suggestive image of a woman seated on a chair, with a man behind her
- The advertisement promotes Chase & Sanborn's "Pressure Packed" coffee
- It implies that this coffee is fresher than other brands and a sure way to test for freshness
- Ad suggests a woman demonstrating how to test and guarantee the quality of coffee
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Description
Dive into the world of vintage advertising with this quiz focusing on the Chase & Sanborn coffee ad. Explore how the imagery and messaging convey quality and freshness, reflecting the marketing techniques of the era. Test your knowledge on advertising strategies and the cultural context of the time.
