Untitled Quiz

True

Renaming campaigns

Google Ads mixes and matches headlines and description lines that have been provided.

<p>Three to five</p> Signup and view all the answers

<p>Headline, description, URL</p> Signup and view all the answers

<p>Account, Campaign, Ad Group, Ads</p> Signup and view all the answers

<p>Show your ads when a customer is searching for your product or service</p> Signup and view all the answers

<p>Description line</p> Signup and view all the answers

<p>Someone searching for the term I want to buy a black shirt, Someone searching for the term black button shirt</p> Signup and view all the answers

<p>All of the above: By building awareness of your brand, by driving online, in-app, in-person, and over-the-phone sales, by influencing consideration of your products and services</p> Signup and view all the answers

<p>Auction-time bidding</p> Signup and view all the answers

<p>SiteLinks, Callout, Structured Snippets</p> Signup and view all the answers

<p>They increase engagement and influence ad quality</p> Signup and view all the answers

<p>Customer Match relies on your own data instead of a remarketing tag</p> Signup and view all the answers

<p>True</p> Signup and view all the answers

<p>Keywords</p> Signup and view all the answers

<p>Expected clickthrough rate, landing page experience, and ad relevance</p> Signup and view all the answers

<p>Easy to navigate, Relevant and original content, Transparency about your business</p> Signup and view all the answers

<p>Call Extension</p> Signup and view all the answers

<p>Sitelink Extension</p> Signup and view all the answers

<p>Structured Snippets</p> Signup and view all the answers

<p>Location Extension</p> Signup and view all the answers

<p>Target impression share</p> Signup and view all the answers

<p>Target CPA</p> Signup and view all the answers

<p>Target ROAS</p> Signup and view all the answers

<p>Maximize Clicks</p> Signup and view all the answers

<p>These ads show up next to Google search results and on other Google partner sites.</p> Signup and view all the answers

<p>These ads appear on their own or within other streaming video content</p> Signup and view all the answers

<p>These ads drive engagement, app installs, and in-app purchases.</p> Signup and view all the answers

<p>These ads promote your products by giving users detailed information about what you're selling.</p> Signup and view all the answers

<p>Marketing goal</p> Signup and view all the answers

<p>Where you want your ad to appear</p> Signup and view all the answers

<p>The manner in which you pay for users to interact with your ads.</p> Signup and view all the answers

<p>The average amount you're comfortable spending each day on your campaign.</p> Signup and view all the answers

<p>Get more customers to learn about your new products</p> Signup and view all the answers

<p>Gather contact details through a signup page</p> Signup and view all the answers

<p>Encourage customers to complete a purchase</p> Signup and view all the answers

<p>Five match types</p> Signup and view all the answers

<p>Adding a + sign in front of a keyword turns it into a broad match modifier.</p> Signup and view all the answers

<p>Dynamic Search Ads produce highly relevant ads that complement your other Google Ads campaigns.</p> Signup and view all the answers

<p>Reach and coverage, efficiency and time savings, transparency and control</p> Signup and view all the answers

<p>Bid, quality thresholds, context of query, extensions impact, quality score</p> Signup and view all the answers

<p>Increasing the conversion rate of your landing pages</p> Signup and view all the answers

<p>Expected clickthrough rate, ad relevance, landing page experience</p> Signup and view all the answers

<p>Be specific, experiment with different CTAs, highlight unique product benefits, create time/location-specific text</p> Signup and view all the answers

<p>Add negative keywords, be specific on mobile, be local, include search terms</p> Signup and view all the answers

<p>Send traffic to the right page, be consistent, make your site transparent, work on loading speed, rethink mobile</p> Signup and view all the answers

<p>Text ads should be informative, relevant, and engaging</p> Signup and view all the answers

<p>Up to three headline fields are available with up to 30 characters each.</p> Signup and view all the answers

<p>Two description fields with up to 90 characters each</p> Signup and view all the answers

<p>Include 3-5 ads per ad group, optimize ad rotations, use at least 3 extensions for each campaign</p> Signup and view all the answers

<p>Responsive search ads let you create ads that adapt to show more relevant messages to your customers.</p> Signup and view all the answers

<p>Flexibility, relevance, reach, performance</p> Signup and view all the answers

<p>4</p> Signup and view all the answers

<p>Increased engagement, more conversions, easy to manage</p> Signup and view all the answers

<p>Driving store sales, making online conversions, raising brand awareness</p> Signup and view all the answers

<p>8-10</p> Signup and view all the answers

<p>Boost engagement, easy to implement</p> Signup and view all the answers

<p>Structured snippets, callouts, and location</p> Signup and view all the answers

<p>Enhanced CPC, Target CPA, Maximize Conversions, Target ROAS</p> Signup and view all the answers

<p>Create audience lists to layer on your ad groups</p> Signup and view all the answers

<p>Today's customers expect frictionless experiences across all channels</p> Signup and view all the answers

<p>Affinity Audiences aggregates users who've demonstrated a qualified interest in a given topic.</p> Signup and view all the answers

<p>People who are actively researching the products or services you offer</p> Signup and view all the answers

<p>Remarketing Lists for Search Ads</p> Signup and view all the answers

<p>They help find new customers that share characteristics of your remarketing audience segments.</p> Signup and view all the answers

<p>Customer Match allows you to upload your own data into Google Ads</p> Signup and view all the answers

<p>Variable bidding, keyword expansion, creative customizations</p> Signup and view all the answers

<p>Affinity Audiences, Detailed Demographics, and In-Market Audiences</p> Signup and view all the answers

<p>Leads, Traffic, Sales</p> Signup and view all the answers

<p>Instant, Customized, Scalable</p> Signup and view all the answers

<p>Understand future spend potential, take advantage of seasonality, set optimal bids and budgets, find new opportunities</p> Signup and view all the answers

<p>Performance Planner is a forecasting tool that uses machine learning for Google Ads campaigns.</p> Signup and view all the answers

<p>Performance Planner uses a combination of account history and machine learning to power forecasts.</p> Signup and view all the answers

<p>Forecasting, machine learning, simulation, validation</p> Signup and view all the answers

<p>Monthly</p> Signup and view all the answers

<p>Seasonality, Market Share, Growth</p> Signup and view all the answers

<p>It helps you forecast and determine your budgets, while also improving your return on investment.</p> Signup and view all the answers

<p>True</p> Signup and view all the answers