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Questions and Answers
What is a vice-virtue bundle?
What is a vice-virtue bundle?
- A combination of products that are only beneficial for health
- A combination of products that includes both desirable and healthier options (correct)
- A combination of products that are only desirable but not healthy
- A combination of unrelated products
What is the most popular type of vice-virtue bundle?
What is the most popular type of vice-virtue bundle?
- Mostly vice with a little bit of virtue
- Mostly virtue with a little bit of vice (correct)
- Equal parts virtue and vice
- Only virtue with no vice
What are the career opportunities in marketing?
What are the career opportunities in marketing?
- Software developer, nurse, chef
- Engineer, architect, accountant
- Teacher, lawyer, doctor
- Brand manager, market research analyst, advertising, PR (correct)
What is the primary goal of marketing research?
What is the primary goal of marketing research?
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What is the process of creating value for customers and building strong customer relationships called?
What is the process of creating value for customers and building strong customer relationships called?
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Study Notes
Vice-Virtue Bundle
- A vice-virtue bundle is a combination of a product or service that satisfies a consumer's desire for pleasure (vice) and also provides a sense of moral goodness or righteousness (virtue).
Marketing Career Opportunities
- Career opportunities in marketing include roles in brand management, market research, advertising, public relations, sales, and more.
Marketing Research
- The primary goal of marketing research is to gather and analyze data to help businesses make informed decisions about their marketing strategies.
Creating Value for Customers
- The process of creating value for customers and building strong customer relationships is called customer relationship management (CRM).
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Description
Test your knowledge of vice-virtue bundles with this quiz. Explore the combination of products that offer indulgence (vice) and those that provide a healthier option (virtue). Learn about marketing strategies and creating value through marketing research.
