Value-Based Pricing Methods in Marketing

Costs are calculated on a per-unit basis

Pricing is set to signal how the product compares to competitors

All of the above

<p>Perceived value is a combination of price and quality attributes</p> Signup and view all the answers

<p>The manufacturer wants to increase brand image, while the retailer wants to increase sales</p> Signup and view all the answers

<p>Costs are calculated on a per-unit basis</p> Signup and view all the answers

<p>Pricing is set to signal how the product compares to competitors</p> Signup and view all the answers

<p>All of the above</p> Signup and view all the answers

<p>Perceived value is a combination of price and quality attributes</p> Signup and view all the answers

<p>The manufacturer wants to increase brand image, while the retailer wants to increase sales</p> Signup and view all the answers