Updated Class Notes

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Questions and Answers

Which of the following best describes the relationship between media and technology?

Media operates independently of technological advancements.
Media and technology are unrelated concepts.
Technology limits the reach and influence of media.
Technology expands the reach and influence of media. (correct)

Why is media independence considered important?

It provides unbiased information, essential for public decision-making. (correct)
It allows media outlets to prioritize sensationalism and entertainment.
It ensures media outlets generate higher advertising revenue.
It allows media outlets to be controlled by government entities.

How do media outlets exert influence through setting the agenda?

By evenly covering all stories regardless of their importance.
By highlighting specific stories, which influences public opinion. (correct)
By refraining from reporting on controversial topics.
By only publishing information that reinforces existing beliefs.

What is a primary source of revenue for media operations, which helps them sustain their activities?

Advertising revenue. (A) Signup and view all the answers

Which of the following describes a potential consequence of corporate control over media outlets?

Potential bias in reporting due to business interests. (C) Signup and view all the answers

The term 'medium' in the context of media refers to:

The means through which information is transmitted. (A) Signup and view all the answers

Which of the following scenarios exemplifies how media contributes to creating a sense of global community?

A television program showcasing cultural events from different countries. (D) Signup and view all the answers

Why might a government censor media content?

To protect its image by suppressing negative information. (B) Signup and view all the answers

What does 'complete coverage' in media reporting primarily ensure?

Balanced reporting by presenting all relevant aspects of an issue. (C) Signup and view all the answers

How can media influence and shape our thoughts?

By selectively highlighting certain stories and framing issues in particular ways. (D) Signup and view all the answers

Flashcards

What is Media?

Means of connecting with the outside world through various forms of communication.

What is Mass Media?

Media that reaches thousands or millions of people simultaneously.

What is a Medium?

The means through which information is transmitted, connecting people within society.

What is Media Independence?

The ability of media to provide unbiased information, free from undue influence or control.

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What is 'Setting the Agenda'?

The ability of media outlets to decide which stories to highlight, influencing public opinion.

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What is Advertising revenue?

A significant income stream for media houses that helps offset the costs of operations.

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What is media control?

The control exerted by government entities and businesses on media, leading to biased information.

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Study Notes

Given that the provided content is identical to the existing notes, there are no updates or changes to be made. The existing notes already accurately and comprehensively cover the information presented in the text.