principles of design
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Questions and Answers

What is the author's approach to organizing the principles of design?

  • Grouping them into laws and principles
  • Listing them in alphabetical order
  • Dividing them into 3 major principles and sub-principles (correct)
  • Categorizing them by importance

    • Why does the author consider contrast, scale/proportion, and emphasis as important?

  • Because they are always used together
  • Because they are the most difficult to achieve
  • Because they are the most common principles
  • Because they are necessary to achieve hierarchy (correct)

    • What is Pragnanz, according to the author?

  • A type of harmony
  • A principle of design
  • A principle that can be achieved by following the laws of design (correct)
  • A law of design

    • What is the author's view on balance?

    <p>It requires movement and negative space to be achieved</p> Signup and view all the answers

    How does the author approach the principles of design?

    <p>By considering their relationships</p> Signup and view all the answers

    What is the relationship between hierarchy and its sub-principles?

    <p>Hierarchy requires contrast, scale/proportion, and emphasis to be achieved</p> Signup and view all the answers

    What is the author's view on unity and harmony?

    <p>They require repetition, variety, pattern, rhythm, and other principles to be achieved</p> Signup and view all the answers

    How many major principles does the author identify?

    <p>3</p> Signup and view all the answers

    What is the primary purpose of contrast in visual design?

    <p>To establish a visual hierarchy</p> Signup and view all the answers

    What did Her and Randy use to identify the visual hierarchy of a poster?

    <p>Numbering</p> Signup and view all the answers

    What is the concept that is closely related to balance, according to the text?

    <p>Direction and Movement</p> Signup and view all the answers

    Who is mentioned as having used contrast alongside direction, movement, and placement to create hierarchy?

    <p>Nathan Fowkes</p> Signup and view all the answers

    What is the name of the YouTube creator mentioned in the text?

    <p>Gareth David</p> Signup and view all the answers

    What is the result of creating good contrast in a design?

    <p>Visual hierarchy is created</p> Signup and view all the answers

    What is the name of the institution that created the video on contrast?

    <p>California Institute of the Arts</p> Signup and view all the answers

    What is the main idea of the text?

    <p>Visual hierarchy is created by more than just contrast</p> Signup and view all the answers

    What is the main motivation behind the author's approach to understanding the principles of design?

    <p>To understand each principle individually and objectively</p> Signup and view all the answers

    What is the main difference between the Gestalt principles and the design principles discussed in the text?

    <p>Design principles are more subjective</p> Signup and view all the answers

    What is the common approach of designers and artists when teaching the principles of design?

    <p>Having a very different and subjective approach</p> Signup and view all the answers

    What is the main issue with discussing the principles of design together, according to the author?

    <p>It leads to a vague discussion</p> Signup and view all the answers

    What is the author's opinion about the online articles they read about the principles of design?

    <p>They are too focused on Contrast and Emphasis</p> Signup and view all the answers

    How does the author plan to approach the principles of design?

    <p>By understanding each principle individually and objectively</p> Signup and view all the answers

    What is the author's goal when discussing the principles of design?

    <p>To understand each principle separately and apply them correctly</p> Signup and view all the answers

    What is the result of not understanding each principle of design separately, according to the author?

    <p>A vague discussion about design principles</p> Signup and view all the answers

    What is the primary factor that affects an element's visual weight based on its orientation?

    <p>Perceptual set</p> Signup and view all the answers

    Which of the following elements is perceived to be heavier?

    <p>An element that looks like a hammer</p> Signup and view all the answers

    What is the primary reason why an element's visual weight varies depending on its location?

    <p>Due to its proximity to the center or dominant area of the composition</p> Signup and view all the answers

    What is the concept that is similar to the idea of 'gravity' in visual design?

    <p>Visual weight</p> Signup and view all the answers

    What happens when an element is placed near the center of the canvas?

    <p>It becomes heavier</p> Signup and view all the answers

    What is the result of placing a small element near the edge of the composition?

    <p>It balances out a larger element near the center</p> Signup and view all the answers

    What is the effect of placing an element at the top of the composition?

    <p>It becomes heavier</p> Signup and view all the answers

    What is the name of the concept that is similar to the idea of 'gravity' in visual design, as mentioned by Sean Adams?

    <p>Gravity</p> Signup and view all the answers

    What is the relationship between the weight of an element and its color?

    <p>Warm colors are way more heavier than cooler ones.</p> Signup and view all the answers

    Which of the following is a principle that affects the weight of an element?

    <p>Value</p> Signup and view all the answers

    What determines the weight of an element in a composition?

    <p>The combination of size, shape, and color</p> Signup and view all the answers

    Why do we tend to perceive dark elements as heavier than light ones?

    <p>Because we associate dark with shadows and light with lightness</p> Signup and view all the answers

    What is the relationship between the shape of an element and its weight?

    <p>Complex irregular shaped elements are way more heavier than geometric ones</p> Signup and view all the answers

    What is the role of the figure-ground relationship in determining the weight of an element?

    <p>It can make a light valued element heavier than a dark background, and vice-versa</p> Signup and view all the answers

    What is the main factor that determines the weight of an element in a composition?

    <p>Value</p> Signup and view all the answers

    How do we tend to perceive the weight of elements in a composition?

    <p>We tend to perceive dark elements as heavier, but the opposite can also be true depending on the context</p> Signup and view all the answers

    Study Notes

    Principles of Design

    • Designers and artists have different approaches to teaching design principles, and there is no single, definitive list of principles.
    • The principles of design are interconnected and can overlap.

    Hierarchy

    • Hierarchy is a principle of design that involves organizing elements in a way that creates a visual order.
    • Contrast, scale, and proportion, and emphasis are all important factors in achieving hierarchy.

    Balance

    • Balance is a principle of design that involves arranging elements in a way that creates a sense of stability and harmony.
    • Balance depends on factors such as direction (movement), placement, and visual weight.

    Unity & Harmony

    • Unity and harmony are principles of design that involve creating a sense of cohesion and visual flow.
    • Repetition, variety, pattern, and rhythm are all important factors in achieving unity and harmony.

    Contrast

    • Contrast is a principle of design that involves creating visual interest by using different elements such as color, value, size, and type weight.
    • Contrast is important for creating visual hierarchy.
    • Contrast can be achieved through factors such as direction (movement), placement, and visual weight.

    Visual Weight

    • Visual weight refers to the perceived weight or importance of an element in a composition.
    • Visual weight can be affected by factors such as:
      • Density (proximity)
      • Color (warm colors are heavier than cool colors, and saturated colors are heavier than desaturated colors)
      • Value (darker elements are heavier than lighter elements)
      • Shape (complex, irregular shapes are heavier than geometric shapes)
      • Perceived physical weight (elements that resemble heavy objects are heavier than those that resemble light objects)
      • Orientation (vertical elements are heavier than horizontal elements, and diagonal elements are heavier than either)
      • Location (elements located near the center of the composition are heavier than those near the edge)

    Other Principles

    • Emphasis is a principle of design that involves drawing attention to a particular element or area of a composition.
    • Proportion is a principle of design that involves creating a sense of balance and harmony by using elements that are proportional to each other.
    • Repetition is a principle of design that involves repeating elements or patterns to create a sense of unity and harmony.
    • Rhythm is a principle of design that involves creating a sense of movement or flow by using repeating elements or patterns.

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