principles of design
40 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the author's approach to organizing the principles of design?

  • Grouping them into laws and principles
  • Listing them in alphabetical order
  • Dividing them into 3 major principles and sub-principles (correct)
  • Categorizing them by importance

Why does the author consider contrast, scale/proportion, and emphasis as important?

  • Because they are always used together
  • Because they are the most difficult to achieve
  • Because they are the most common principles
  • Because they are necessary to achieve hierarchy (correct)

What is Pragnanz, according to the author?

  • A type of harmony
  • A principle of design
  • A principle that can be achieved by following the laws of design (correct)
  • A law of design

What is the author's view on balance?

<p>It requires movement and negative space to be achieved (C)</p> Signup and view all the answers

How does the author approach the principles of design?

<p>By considering their relationships (D)</p> Signup and view all the answers

What is the relationship between hierarchy and its sub-principles?

<p>Hierarchy requires contrast, scale/proportion, and emphasis to be achieved (C)</p> Signup and view all the answers

What is the author's view on unity and harmony?

<p>They require repetition, variety, pattern, rhythm, and other principles to be achieved (A)</p> Signup and view all the answers

How many major principles does the author identify?

<p>3 (B)</p> Signup and view all the answers

What is the primary purpose of contrast in visual design?

<p>To establish a visual hierarchy (C)</p> Signup and view all the answers

What did Her and Randy use to identify the visual hierarchy of a poster?

<p>Numbering (B)</p> Signup and view all the answers

What is the concept that is closely related to balance, according to the text?

<p>Direction and Movement (C)</p> Signup and view all the answers

Who is mentioned as having used contrast alongside direction, movement, and placement to create hierarchy?

<p>Nathan Fowkes (A)</p> Signup and view all the answers

What is the name of the YouTube creator mentioned in the text?

<p>Gareth David (A)</p> Signup and view all the answers

What is the result of creating good contrast in a design?

<p>Visual hierarchy is created (B)</p> Signup and view all the answers

What is the name of the institution that created the video on contrast?

<p>California Institute of the Arts (A)</p> Signup and view all the answers

What is the main idea of the text?

<p>Visual hierarchy is created by more than just contrast (B)</p> Signup and view all the answers

What is the main motivation behind the author's approach to understanding the principles of design?

<p>To understand each principle individually and objectively (A)</p> Signup and view all the answers

What is the main difference between the Gestalt principles and the design principles discussed in the text?

<p>Design principles are more subjective (A)</p> Signup and view all the answers

What is the common approach of designers and artists when teaching the principles of design?

<p>Having a very different and subjective approach (A)</p> Signup and view all the answers

What is the main issue with discussing the principles of design together, according to the author?

<p>It leads to a vague discussion (A)</p> Signup and view all the answers

What is the author's opinion about the online articles they read about the principles of design?

<p>They are too focused on Contrast and Emphasis (A)</p> Signup and view all the answers

How does the author plan to approach the principles of design?

<p>By understanding each principle individually and objectively (D)</p> Signup and view all the answers

What is the author's goal when discussing the principles of design?

<p>To understand each principle separately and apply them correctly (A)</p> Signup and view all the answers

What is the result of not understanding each principle of design separately, according to the author?

<p>A vague discussion about design principles (D)</p> Signup and view all the answers

What is the primary factor that affects an element's visual weight based on its orientation?

<p>Perceptual set (B)</p> Signup and view all the answers

Which of the following elements is perceived to be heavier?

<p>An element that looks like a hammer (A)</p> Signup and view all the answers

What is the primary reason why an element's visual weight varies depending on its location?

<p>Due to its proximity to the center or dominant area of the composition (A)</p> Signup and view all the answers

What is the concept that is similar to the idea of 'gravity' in visual design?

<p>Visual weight (A)</p> Signup and view all the answers

What happens when an element is placed near the center of the canvas?

<p>It becomes heavier (C)</p> Signup and view all the answers

What is the result of placing a small element near the edge of the composition?

<p>It balances out a larger element near the center (D)</p> Signup and view all the answers

What is the effect of placing an element at the top of the composition?

<p>It becomes heavier (D)</p> Signup and view all the answers

What is the name of the concept that is similar to the idea of 'gravity' in visual design, as mentioned by Sean Adams?

<p>Gravity (B)</p> Signup and view all the answers

What is the relationship between the weight of an element and its color?

<p>Warm colors are way more heavier than cooler ones. (B)</p> Signup and view all the answers

Which of the following is a principle that affects the weight of an element?

<p>Value (A)</p> Signup and view all the answers

What determines the weight of an element in a composition?

<p>The combination of size, shape, and color (C)</p> Signup and view all the answers

Why do we tend to perceive dark elements as heavier than light ones?

<p>Because we associate dark with shadows and light with lightness (D)</p> Signup and view all the answers

What is the relationship between the shape of an element and its weight?

<p>Complex irregular shaped elements are way more heavier than geometric ones (D)</p> Signup and view all the answers

What is the role of the figure-ground relationship in determining the weight of an element?

<p>It can make a light valued element heavier than a dark background, and vice-versa (A)</p> Signup and view all the answers

What is the main factor that determines the weight of an element in a composition?

<p>Value (C)</p> Signup and view all the answers

How do we tend to perceive the weight of elements in a composition?

<p>We tend to perceive dark elements as heavier, but the opposite can also be true depending on the context (D)</p> Signup and view all the answers

Study Notes

Principles of Design

  • Designers and artists have different approaches to teaching design principles, and there is no single, definitive list of principles.
  • The principles of design are interconnected and can overlap.

Hierarchy

  • Hierarchy is a principle of design that involves organizing elements in a way that creates a visual order.
  • Contrast, scale, and proportion, and emphasis are all important factors in achieving hierarchy.

Balance

  • Balance is a principle of design that involves arranging elements in a way that creates a sense of stability and harmony.
  • Balance depends on factors such as direction (movement), placement, and visual weight.

Unity & Harmony

  • Unity and harmony are principles of design that involve creating a sense of cohesion and visual flow.
  • Repetition, variety, pattern, and rhythm are all important factors in achieving unity and harmony.

Contrast

  • Contrast is a principle of design that involves creating visual interest by using different elements such as color, value, size, and type weight.
  • Contrast is important for creating visual hierarchy.
  • Contrast can be achieved through factors such as direction (movement), placement, and visual weight.

Visual Weight

  • Visual weight refers to the perceived weight or importance of an element in a composition.
  • Visual weight can be affected by factors such as:
    • Density (proximity)
    • Color (warm colors are heavier than cool colors, and saturated colors are heavier than desaturated colors)
    • Value (darker elements are heavier than lighter elements)
    • Shape (complex, irregular shapes are heavier than geometric shapes)
    • Perceived physical weight (elements that resemble heavy objects are heavier than those that resemble light objects)
    • Orientation (vertical elements are heavier than horizontal elements, and diagonal elements are heavier than either)
    • Location (elements located near the center of the composition are heavier than those near the edge)

Other Principles

  • Emphasis is a principle of design that involves drawing attention to a particular element or area of a composition.
  • Proportion is a principle of design that involves creating a sense of balance and harmony by using elements that are proportional to each other.
  • Repetition is a principle of design that involves repeating elements or patterns to create a sense of unity and harmony.
  • Rhythm is a principle of design that involves creating a sense of movement or flow by using repeating elements or patterns.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser