Podcast
Questions and Answers
What is the primary goal of structuring deals effectively?
What is the primary goal of structuring deals effectively?
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What is the typical duration of small minimum commitment deals?
What is the typical duration of small minimum commitment deals?
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What is the primary goal of 'The Interview Frame' strategy?
What is the primary goal of 'The Interview Frame' strategy?
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What is the purpose of a Letter of Intent?
What is the purpose of a Letter of Intent?
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What is the benefit of doing something out of the blue for large clients?
What is the benefit of doing something out of the blue for large clients?
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What is the main benefit of using 'Micro-Commitments' in cold outreach?
What is the main benefit of using 'Micro-Commitments' in cold outreach?
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What is the goal of initial buy-in?
What is the goal of initial buy-in?
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What is the purpose of the initial approach in Micro-Commitments?
What is the purpose of the initial approach in Micro-Commitments?
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What is the result of using The Interview Frame strategy?
What is the result of using The Interview Frame strategy?
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What is the purpose of mini projects?
What is the purpose of mini projects?
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What is the outcome of successfully using Micro-Commitments?
What is the outcome of successfully using Micro-Commitments?
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What is the typical outcome of a successful initial buy-in?
What is the typical outcome of a successful initial buy-in?
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What is the main advantage of The Interview Frame strategy?
What is the main advantage of The Interview Frame strategy?
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What is the benefit of using a Letter of Intent?
What is the benefit of using a Letter of Intent?
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What is the benefit of using micro-commitments in the sales process?
What is the benefit of using micro-commitments in the sales process?
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What is the focus of the second step in the Micro-Commitments strategy?
What is the focus of the second step in the Micro-Commitments strategy?
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What is the main idea behind using micro-commitments in cold outreach?
What is the main idea behind using micro-commitments in cold outreach?
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What is the primary benefit of using 'The Competitor Frame' approach in cold outreach?
What is the primary benefit of using 'The Competitor Frame' approach in cold outreach?
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What is the outcome of implementing micro-commitments effectively?
What is the outcome of implementing micro-commitments effectively?
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What is the underlying psychology behind the fear of missing out (FOMO) in 'The Competitor Frame' approach?
What is the underlying psychology behind the fear of missing out (FOMO) in 'The Competitor Frame' approach?
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What is the primary reason behind the effectiveness of 'The Competitor Frame' approach?
What is the primary reason behind the effectiveness of 'The Competitor Frame' approach?
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What is the outcome of using micro-commitments in cold outreach, besides higher conversion rates?
What is the outcome of using micro-commitments in cold outreach, besides higher conversion rates?
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What is the recommended approach when initially mentioning the competitor's name in 'The Competitor Frame'?
What is the recommended approach when initially mentioning the competitor's name in 'The Competitor Frame'?
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What is the underlying psychology behind the curiosity driven by 'The Competitor Frame' approach?
What is the underlying psychology behind the curiosity driven by 'The Competitor Frame' approach?
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What is the primary goal of using 'The Competitor Frame' in outreach campaigns?
What is the primary goal of using 'The Competitor Frame' in outreach campaigns?
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What is the purpose of mentioning a competitor's success in 'The Competitor Frame'?
What is the purpose of mentioning a competitor's success in 'The Competitor Frame'?
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What is a benefit of using 'The Competitor Frame' in outreach campaigns?
What is a benefit of using 'The Competitor Frame' in outreach campaigns?
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What is the primary difference between 'The Interview Frame' and 'The Competitor Frame'?
What is the primary difference between 'The Interview Frame' and 'The Competitor Frame'?
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What is the purpose of 'positioning the offer' in 'The Competitor Frame'?
What is the purpose of 'positioning the offer' in 'The Competitor Frame'?
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What is a characteristic of a successful subject line using 'The Competitor Frame'?
What is a characteristic of a successful subject line using 'The Competitor Frame'?
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What is the primary advantage of using subject lines that reference a competitor?
What is the primary advantage of using subject lines that reference a competitor?
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What is the ultimate goal of using 'The Competitor Frame' in outreach campaigns?
What is the ultimate goal of using 'The Competitor Frame' in outreach campaigns?
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What is the primary goal of cold outreach?
What is the primary goal of cold outreach?
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What is the benefit of using the 'Build and Release' deal structure?
What is the benefit of using the 'Build and Release' deal structure?
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What is the main difference between traditional cold outreach methods and 'The Interview Frame'?
What is the main difference between traditional cold outreach methods and 'The Interview Frame'?
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What is the purpose of the initial phone call in 'The Interview Frame'?
What is the purpose of the initial phone call in 'The Interview Frame'?
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What is the benefit of using 'Deposit Plus 50%' approach?
What is the benefit of using 'Deposit Plus 50%' approach?
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What are the types of questions asked during the initial phone call in 'The Interview Frame'?
What are the types of questions asked during the initial phone call in 'The Interview Frame'?
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What is the outcome of using 'The Interview Frame'?
What is the outcome of using 'The Interview Frame'?
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What is the purpose of gathering insights during the initial phone call in 'The Interview Frame'?
What is the purpose of gathering insights during the initial phone call in 'The Interview Frame'?
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