18 Questions
What is the core idea behind Ethics by Design?
To design technology with intent to maximize positive impact and minimize negative effects
What percentage of consumers believe companies have a responsibility to improve the state of the world?
90%
What is the name of the report that summarizes the findings of the Salesforce Research team's survey on responsible business?
The Ethical Leadership and Business Report
What is the main goal of Ethics by Design?
To create technology that is a force for good in the world
What is the result of consumers' increased loyalty to ethical companies?
Long-term business growth and success
What is the guiding principle at Salesforce?
Believing that businesses are powerful platforms for social change
What does the concept of Ethics by Design prioritize?
The ethical and humane use of technology
What is the percentage of consumers who are more loyal to ethical companies?
86%
What percentage of the workforce said they would consider leaving an employer that demonstrates poor ethics?
79%
What is the primary goal of Salesforce in terms of ethics?
To build ethics into products and processes
What is one of the major risk zones identified by the EthicalOS Toolkit?
Addiction & the Dopamine Economy
What is the name of the office founded by Salesforce to focus on tech ethics?
Office of Ethical and Humane Use of Technology
What is one of the examples from history that can teach us about tech ethics?
The development of computer viruses and worms
What is the primary concern of consumers regarding emerging developments in technology?
Whether technology is helping or hurting society
What percentage of the workforce wants their companies to advocate for human rights?
72%
What is one of the risk zones identified by the EthicalOS Toolkit that encourages tech companies to think beyond traditional metrics for success?
Addiction & the Dopamine Economy
What is the focus of the disability rights movement in the US?
Establishing that it is a basic human right to access information and contribute to the digital environment
What is the goal of Salesforce in terms of customer and employee relationships?
To foster strong customer and employee relationships
Study Notes
Employee Activism and Ethics
- 79% of the workforce would consider leaving an employer that demonstrates poor ethics.
- 72% of the workforce want their companies to advocate for human rights.
- 90% of consumers believe companies have a responsibility to improve the state of the world.
- 86% of consumers are more loyal to ethical companies.
Tech Ethics: Past and Present
- The tech industry faces complex questions around bias, privacy, and ethical technology use.
- Historical examples of tech ethics issues include:
- 1980s: Dealing with computer viruses and worms, leading to standard security reviews before software release.
- 1960s: Digital accessibility and the disability rights movement, resulting in accessibility laws and guidelines.
EthicalOS Toolkit
- Identifies eight major risk zones for technology companies to consider when developing products:
- Truth, disinformation, propaganda
- Addiction & the dopamine economy
- Economic & asset inequalities
- Machine ethics & algorithmic biases
- Surveillance state
- Data control & monetization
- Implicit trust & user understanding
- Hateful & criminal actors
Salesforce's Approach
- Aims to build ethics into products and processes, similar to security and accessibility.
- Goal is to create technology that drives customer success, maintains trusted relationships, and fosters positive social change.
Ethics by Design
- Concept that technology should be designed, developed, and used in an ethical and humane way to maximize positive impact and minimize negative effects.
- Guided by values and the belief that businesses should be a force for good in the world.
Learning Objectives After completing this unit, you’ll be able to: Define the concept of Ethics by Design. Explain how Ethics by Design affects society.
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