FlavourMind Quiz

• Your ideal snack should be natural, healthy, and functional
• It should have a high protein, low carb, nut-free composition, with no artificial ingredients
• It should provide instant and sustained energy
• Target audience consists of wellness-driven consumers, fitness-conscious individuals, and professionals
• It should be a snack bar with a fruity core allowing for seasonal variations like berry or citrus

VitalGlow Bar

• It has a wild berry & chia flavor focus
• Seasonal Variants:
• Spring: Elderflower & Raspberry
• Summer: Peach & Hibiscus
• Autumn: Apple & Cinnamon
• Winter: Cranberry & Orange Zest
• USP (Unique Selling Proposition):
• Packed with plant protein, chia seeds, and adaptogenic botanicals for sustained energy
• Naturally sweetened using fruit concentrates
• Nut-free and gluten-free, made from 100% real ingredients
• Boosts vitality with a clean, fruity taste and mood-brightening finish

Bloom Bar

• It has an acai blueberry with baobab flavor focus
• Seasonal Variants:
• Spring: Strawberry Matcha
• Summer: Mango Lime
• Autumn: Pear & Cardamom
• Winter: Blood Orange & Ginger
• USP:
• Superfruit-fueled bar with antioxidants and vitamin C
• Combines acai, baobab, and pea protein for immunity and energy support
• Refreshing, lightly chewy texture with natural tartness
• A wellness bar with a bright, botanical edge

SōlBar

• It has a pineapple coconut (Piña Vital) flavor focus
• Seasonal Variants:
• Spring: Lychee Rose
• Summer: Watermelon Mint
• Autumn: Fig & Vanilla
• Winter: Clementine Clove
• Designed for sustained energy release using quinoa crisps, coconut oil, and date paste
• Delivers a “sunshine in a bar” which delivers a perfect midday experience
• Naturally low glycaemic, nut-free, and vegan-friendly

Naming Direction Summary

• VitalGlow = Energy + Radiance

• BloomBar = Wellness + Botanical freshness

• SõlBar = Energy from nature + sunshine + sleek branding

• Chips, cookies, and bars dominate the snack category in terms of revenue

• Crackers, popcorn, granola, and fruit snacks follow in revenue

• Rice cakes, jerky, and yogurt snacks are niche products

• In snack type terms, sweet performs slightly higher compared to savory

• Plant-based snacks generate lower revenue than traditional options

• There's an opportunity in plant-based snacks to provide balance in taste, price, and nutrition without sacrificing indulgence

Task 4: Opportunity

• Snack bars are a sweet spot

• They're a top-performing category

• There is room to innovate in the plant-based space

• Consumers seek functional, on-the-go nutrition

• Sweet, fruity bars bridge a gap between indulgence and health in low-carb nut-free diets

• Create a clean-label snack bar with plant-based proteins

• Use natural energy boosters,

• Provides low-carb and allergy-safe nutrition for consumers seeking a health-conscious product

Task 5: Optimize Product Concepts

• Keep bar format because it aligns with market preferences
• Keep fruity flavor focus as aligned with higher sweet snack revenue
• Keep clean, natural, nut-free positioning which fills a growing niche
• Try to lean to mass market sweet (e.g. fruity + chocolate) to boost revenue potential
• Emphasize plant-based claims as a benefit rather than a label

VitalGlow Bar (Wild Berry & Chia) Home Recipe

• Ingredients for about 12 bars include gluten-free rolled oats, dried mixed berries, seed blend, chia seeds, plant-based protein powder, coconut oil, maple or date syrup, natural berry flavoring, vanilla extract, sea salt, flaxseed meal, and lemon zest

Instructions

• Mix dry ingredients in a bowl
• Melt coconut oil and syrup
• Stir in extracts
• Combine the mixtures and press firmly into a pan & refrigerate to firm before cutting

Next Steps

• Take the commercial recipe and make sure it has:
• Cost-effective manufacturing
• Consistent nutrition and flavour
• Allergen-safe production
• Shelf stability

VitalGlow Bar – Industrial Recipe

• For a batch size of approximately 10,000 bars (40g each)
• Scaled ingredients can be seen

Raw Material Production Considerations

• Cold-press and no-bake methods minimize energy

• Use compostable or recyclable film with a barrier

• Shelf life should be ~6–8 months in cool storage

• Implement a strict nut-free facility and labeling procedure

• Inulin and adaptogens can be incorporated into ingredients to enhance health benefits and competitive edge for digestive support, stress, energy, naturalness

Inulin (Chicory Root Fibre)

• Role: Prebiotic for gut health providing sweetness and texture
• Benefits: Supports digestion and balances blood sugar
• Inclusion: 5–10% of formulation, a 4g per 40g bar
• Texture Impact: Chewiness which will reduce added sugar need

Adaptogens

• Maca Root: Will provide energy and hormone balance. Best for berry bars
• Ashwagandha: Will supports and provides a subtle flavor

Updated VitalGlow Bar

• It’s a nut-free, plant-powered energy bar rich in fibre, with adaptations
• Has chicory which is important to gut health and fullness
• Maca Root for energy and Harmony
• Chia & protein to sustain

Flavour & Yield

• Flavour: Wild Berry & Chia + Maca & Inulin makes ~12 bars (40g each)

Home Recipe

• Includes gluten-free rolled oats, dried mixed berries, chia seeds, sunflower or pumpkin seeds, plant-based protein powder, chicory root powder, maca root powder, coconut oil, maple syrup or date syrup, vanilla extract, lemon zest, and sea salt

Recipe Instructions

1. Combine the dry ingredients
2. Melt oil and syrup with vanilla and zest
3. Mix wet and dry ingredients
4. Press into pan and chill
5. Cut and store

Industrial Recipe

• Batch and total mass includes gluten-free rolled oats, dried berry mix, chia seeds, sunflower/pumpkin seed mix, pea protein isolate, inulin, maca root powder, brown rice syrup, vegetable glycerine, natural berry flavour, lemon zest oil, vanilla extract, and sea salt

Additional Notes

• Process should be cold-pressed, with no baking. Blend, bind, extrude, and chill.

• Shelf Life: 8–10 months (dry, cool storage).

• Allergen-safe: Nut-free certified facility required.

• Certifications: Can aim for Vegan, Non-GMO, Gluten-Free.

• The bars will be high in fibre from the chia

Tag Lines for VitalGlow Bars

• Should show health & wellness focus
• Show energy & functionality
• Taglines should note clean & conscious approach
• They should evoke a mindful & mood-driven
• Taglines should be short, and benefit led and emotionally appealing, with readable font

Top Tagline Types

• Candidates are optimised for packaging appeal
• They should show functional-Emotional blend
• "Instant Energy. Lasting Glow." is simple, rhythmic, and communicates both action and wellness
• "Powered by Plants. Designed to Shine." will emphasize its natural benefits
• "Fuel Your Glow." which is brand consistent. Has a premium and wellness approach
• "Eat Well. Feel Bright." emphasizes mood benefit but is easily understood
• "No Nuts. No Junk. Just Glow." shows the easy to understand products
• Font should be unique and stylised and easy to read

Gender Based Demographic Considerations

• Suggested tagline - will work across all consumers if it’s short and well worded by focusing wellness with functional energy

• Target the front with bold and attention grabbing fonts

• Suggested taglines include: “Fuel Your Glow” which has good impact for those looking for functional energy

• "No Nuts. No Junk. Just Glow." will appeal to people seeking to eat a clean diet

• Some terms can lean more to female buyers, so make sure your language is open to all

Factors to Consider

• Brand Identity should be inclusive. Emphasize performance, energy, and functional health

• Simplicity and Performance should be broad and appealing

• If you feel that the Glow term is feminine, consider some of these taglines: Fuel Your Energy, Power Your Day, or Unleash Your Energy

• Women are more likely to buy your products, use marketing campaigns to target them effectively

Marketing Launch

• London, UK, a diverse, health-conscious market, with a tech ecosystem

• Manchester, UK, a health innovation hub with digital technology focus

• Nottingham, UK, bioscience with an innovation and growing startup scene

• Berlin, Germany, a tech hub that’s focussed on sustainable food innovation

• Amsterdam, Netherlands, has a food tech center and openness to functional foods

• Barcelona, Spain has innovative food startups and is health-focused

• Paris, France, is a premium market and emphasis on quality and innovation

• Copenhagen, Denmark is focused on sustainability with a wellness-oriented population

• updated FlavourMind Bar – Wild Berry + Chia with Maca & Inulin

• updated The FlavourMind Bar is for consumers who move fast and think sharp

• It’s powered by nature and backed by berries, energizing maca root, and gut-friendly chicory root fiber, to provide an oat-free base,

Quick Launch

• Has High in fiber
• Has Adaptogens
• It’s plant-based, gluten-free, and allergen-friendly
• Tastes like berries and boosts brain power and is ideal based on the London mindset

Top Channels to Reach Your Audience

1. Instagram & TikTok has High volume of visual information
2. London Gyms will show consumers who already value performance and nutrition
3. Native Blogs often have readers looking to for new products that align with values
4. Thought Leadership highlights how and why this AI bar was created
5. Offer product sampling in key co-working spaces to capture direct access

Additional Notes and Concepts

• Search Engine results as for searches like plant-based snack bar

• Focus on quality, and brand positioning with images on products

• Showcase products at markets and grocery stores

• Use a commercial which focuses on stress and pace of life