Lecture 2
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Questions and Answers

What is the primary difference between the Theory of Reasoned Action and the Theory of Planned Behaviour?

  • The Theory of Reasoned Action includes perceived behavioural control, while the Theory of Planned Behaviour does not. (correct)
  • The Theory of Reasoned Action is used to predict behaviour under time-pressure, while the Theory of Planned Behaviour is not.
  • The Theory of Reasoned Action predicts spontaneous behaviour, while the Theory of Planned Behaviour predicts deliberate behaviour.
  • The Theory of Planned Behaviour focuses on implicit attitudes, while the Theory of Reasoned Action focuses on explicit attitudes.
  • What is the primary function of cognitive dissonance, according to Festinger (1957)?

  • To increase motivation to perform a task.
  • To enhance one's self-image.
  • To reduce tension resulting from holding inconsistent cognitions. (correct)
  • To increase the impact of persuasive communications.
  • What is the main purpose of persuasive communications?

  • To demonstrate the Elaboration Likelihood Model
  • To study cultural differences in attitude shifts
  • To reduce cognitive dissonance
  • To change attitudes or behaviours of the recipients (correct)
  • What is the primary difference between implicit and explicit attitudes?

    <p>Implicit attitudes predict spontaneous behaviour, while explicit attitudes predict deliberate behaviour.</p> Signup and view all the answers

    What is the primary focus of the Elaboration Likelihood Model?

    <p>To shift recipients' attitudes and/or behaviours through persuasive communications.</p> Signup and view all the answers

    What is cognitive dissonance research focused on?

    <p>Understanding how people reduce tension from opposing beliefs</p> Signup and view all the answers

    What is the self-perception theory in cognitive dissonance?

    <p>A cognitive explanation for observing one's own behaviour</p> Signup and view all the answers

    What is the primary role of perceived behavioural control in the Theory of Planned Behaviour?

    <p>To predict deliberate behaviour.</p> Signup and view all the answers

    What is the primary source of tension in cognitive dissonance, according to Festinger (1957)?

    <p>Inconsistent cognitions.</p> Signup and view all the answers

    According to the Elaboration Likelihood Model, what is the outcome of central route processing?

    <p>Strong, lasting attitude change</p> Signup and view all the answers

    What is the main distinction between Western and Eastern cultures in cognitive dissonance?

    <p>Western cultures are more motivated to reduce dissonance, while Eastern cultures are not</p> Signup and view all the answers

    What is the primary goal of reducing cognitive dissonance?

    <p>To reduce psychological tension.</p> Signup and view all the answers

    What is the primary difference between stereotypes, prejudice, and discrimination?

    <p>Stereotypes are interrelated constructs that can lead to prejudice and discrimination.</p> Signup and view all the answers

    What do Festinger and Carlsmith's (1959) studies demonstrate?

    <p>Cognitive dissonance and attitude shifts</p> Signup and view all the answers

    What is the outcome of peripheral route processing in the Elaboration Likelihood Model?

    <p>Weak, temporary attitude change</p> Signup and view all the answers

    What is the main purpose of the Elaboration Likelihood Model?

    <p>To understand attitude change through persuasion</p> Signup and view all the answers

    What is the primary focus of the central route in persuasion?

    <p>Careful consideration of the quality of arguments</p> Signup and view all the answers

    What is the term for the mistaken attribution of an emotional response to a particular stimulus?

    <p>Misattribution of emotion</p> Signup and view all the answers

    What is the term for the negative or harmful treatment of a group based on prejudice?

    <p>Discrimination</p> Signup and view all the answers

    What is the term for the beliefs and characteristics ascribed to a group?

    <p>Stereotype</p> Signup and view all the answers

    What theory states that people categorize others into 'us' and 'them' groups?

    <p>Social Identity Theory</p> Signup and view all the answers

    What is the primary cause of intergroup hostility and conflict according to the theory?

    <p>Competition over scarce resources</p> Signup and view all the answers

    What is the term for the process of acquiring knowledge of stereotypes through culture and society?

    <p>Sociocultural learning</p> Signup and view all the answers

    What is the name of the model that explains the three components of prejudice?

    <p>Tripartite Model of Prejudice</p> Signup and view all the answers

    Study Notes

    Attitude Change

    • Attitudes do not always predict behaviour; implicit attitudes predict spontaneous, non-verbal behaviour, while explicit attitudes predict deliberate behaviour.
    • The Theory of Reasoned Action (Fishbein & Ajzen, 1974) and Theory of Planned Behaviour (Ajzen, 1989) explain when attitudes predict behaviour.

    Cognitive Dissonance

    • Cognitive dissonance is a state of tension that occurs when one's beliefs, feelings, or values are inconsistent (Festinger, 1957).
    • Incongruent cognitions motivate individuals to reduce tension by changing behaviour, changing opinion, or adding new consonant cognitions.
    • Cognitive dissonance can be reduced by justifying one's actions, a phenomenon known as self-perception theory.

    Persuasive Communications

    • Persuasive communications are deliberate efforts to change attitudes through messages advocating a particular side of an issue.
    • The Elaboration Likelihood Model (Petty & Cacioppo, 1981; Petty et al., 2005) explains how persuasive communications shift recipients' attitudes and/or behaviours.
    • The model consists of a central route (careful thinking and strong arguments) and a peripheral route (superficial thinking and emotional appeals).

    Stereotypes, Prejudice, and Discrimination

    • Stereotypes are characteristics ascribed to a group, while prejudice is a positive or negative evaluation of a group, including an affective component.
    • Discrimination is unjustified negative or harmful treatment and behaviour towards a group.
    • The Tripartite Model of Prejudice consists of affective, cognitive, and behavioural components.

    Origins of Stereotypes and Causes of Prejudice

    • Stereotypes originate from social categorisation (Tajfel & Turner, 1979) and sociocultural learning, which transmits stereotypes through culture and society.
    • Causes of prejudice include social categorisation, sociocultural learning, and competition over scarce resources.

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