Norms
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Questions and Answers

What is the primary goal of neutrality in translation?

  • To prioritize cultural sensitivity over accuracy
  • To take sides in a controversy
  • To show no bias and give no advice or opinion (correct)
  • To favor one language over another

    • What is the main limitation of neutrality in translation?

  • The need to prioritize fidelity over neutrality
  • The inability to adapt to cultural changes
  • The difficulty in finding equivalent words in the target language (correct)
  • The requirement for thorough documentation

    • What is fidelity in translation?

  • The ability to show no bias or opinion
  • The degree of similarity between the original and translated text (correct)
  • The ability to adapt to cultural changes
  • The process of moving a text from one language to another

    • What is cultural adaptation in translation?

    <p>The process of adapting content to the culture of the target language</p> Signup and view all the answers

    What is the result of not balancing fidelity with cultural sensitivity?

    <p>A loss of important information in the translation</p> Signup and view all the answers

    What is the primary goal of fidelity in communication?

    <p>To convey accurate and unambiguous information</p> Signup and view all the answers

    What is the primary challenge in translating humor?

    <p>It is often related to the language itself, making it difficult to convey.</p> Signup and view all the answers

    What is the purpose of transcreation in language translation?

    <p>To adapt a message from one language to another while maintaining its intent, style, tone, and context.</p> Signup and view all the answers

    What is the main problem with translating idioms?

    <p>They are deeply embedded in the culture's history and do not transfer well.</p> Signup and view all the answers

    What is the primary goal of political correctness in translation?

    <p>To preserve a moderate attitude and respect in matters regarding gender, religion, or race.</p> Signup and view all the answers

    What is the purpose of abridgement in language translation?

    <p>To summarize the text, cutting off the unnecessary parts but keeping the main ideas.</p> Signup and view all the answers

    What is the primary feature of cultural expressions?

    <p>They vary greatly between cultures and include idioms, mindset, and traditional customs.</p> Signup and view all the answers

    Study Notes

    Translation Concepts

    • Neutrality: the process of moving a text from one language to another without changing the sense or meaning behind it, belonging to neither extreme type or kind, and not taking sides in a controversy.
    • Fidelity: the degree of similarity between the original text in one language and its translated version, containing accurate, unambiguous, and important information.

    Limitations of Neutrality and Fidelity

    • Neutrality limitations:
      • Some words can't be directly translated due to inconsistencies and inequivalence between languages, fields, or environments.
      • Thorough documentation can overcome these limitations.
    • Fidelity limitations:
      • Balancing fidelity with cultural sensitivity:
        • Cultural adaptation is necessary to ensure the translated text aligns with the target culture for better comprehension.
        • 5 key points of consideration: understanding the context, keeping up with cultural changes, sensitivity to cultural sensibility, adapting tone and style, and language nuances and idioms.
      • Humor and idioms are challenging to translate due to their deep cultural embedding and language-specific nuances.

    Translation Strategies

    • Transcreation: adapting a message from one language to another while maintaining its intent, style, tone, and context.
    • Methods for translating idioms:
      • Understand the meaning
      • Consider the target audience
      • Use context as clues
      • Convey the meaning (implying the meaning outright)
      • Find equivalent idioms with the same meaning
    • Strategies for political correctness and censorship:
      • Revision: double-check the translated document with a different expert to ensure accuracy and cultural appropriateness.
      • Abridgement: summarize the text, cutting off unnecessary parts while keeping the main ideas.
      • Interpolated comment: adding translator comments to explain cultural references.

    Cultural Expression and Euphemism

    • Cultural expression: variations in cultural traits between cultures (music, language, religion, cultural mores, etc.).
    • Features of cultural expression:
      • Idioms
      • Mindset and consensus of object
      • Traditional custom
      • Personal color
      • Humor
    • Euphemism: a mild or indirect word or expression to avoid being too harsh when referring to sensitive topics.
    • Features of euphemism: old words with new senses of meaning.

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